About
Instructables.com is the most popular Do-It-Yourself
community on the Internet. We enable passionate,
creative people to share their most innovative projects,
recipes, and hacks with our highly engaged audience.
Audience
56% male34% age 18-3444% female31% age 35-4947% income $60k+56% college deg.23% income $100k+39% has children
Source: QuantcastTraffic
Ad Products
Instructables offers rich media display ads in the most popular IAB standard sizes:
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We also offer custom campaigns opportunities that include:
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Available segment targeting:
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Q1 2009 Survey Data (US Only)
| How often do you use the Internet? |
|---|
| Multiple times daily | 80% |
| Daily | 18% |
| Weekly | 1% |
| Where are you most likely to get your news? |
|---|
| Blogs | 8% |
| CNN | 18% |
| Fox News | 13% |
| Local Newspaper | 12% |
| MSNBC | 9% |
| New York Times | 6% |
| NPR | 12% |
| Washington Post | 1% |
| Yahoo! News | 12% |
| MSNBC | 9% |
| How often do you use the Internet for reading blogs? |
|---|
| Daily | 39% |
| Weekly | 24% |
| Monthly | 6% |
| Less than Monthly | 14% |
| Never | 15% |
| How often do you use the Internet for purchasing products? |
|---|
| Daily | 4% |
| Weekly | 20% |
| Monthly | 40% |
| Less than Monthly | 30% |
| Never | 5% |
| Have you purchased products used or referenced in Instructables? |
|---|
| Yes | 41% |
| Not yet, but I'm inclined to | 46% |
| No | 12% |
| If you were going to buy a new auto, what would it be powered by? |
|---|
| Hybrid | 31% |
| Gas | 27% |
| Electric | 19% |
| Hydrogen | 10% |
| Biodiesel | 9% |
| Natural Gas | 1% |
| Compared to other problems, how big a problem is Global Warming? |
|---|
| One of the Most Important | 36% |
| Important | 39% |
| Not that Important | 15% |
| Not Important at all | 9% |
| Compared to other problems, how big a problem is the quality of the environment? |
|---|
| One of the Most Important | 44% |
| Important | 45% |
| Not that Important | 9% |
| Not Important at all | 2% |
| Thinking about yesterday, about how much time did you spend watching TV, not including the news? |
|---|
| < 30 Minutes | 24% |
| 30 Minutes - 1 Hour | 19% |
| 1 - 2 Hours | 23% |
| 2 - 3 Hours | 15% |
| 3 - 4 Hours | 4% |
| 4+ Hours | 4% |
| I didn't watch any TV | 11% |
| I don't own a TV | 4% |
| We need to spend whatever it takes to get off oil and start using alternative energy sources. (Please indicate your level of agreement with this statement) |
|---|
| Totally Agree | 55% |
| Agree Somewhat | 33% |
| Disagree Somewhat | 7% |
| Totally Disagree | 3% |
| Have you done any of these to help the environment? |
|---|
| I have purchased environmentally friendly products (Energy-saving lightbulbs, reusable grocery bags, etc.) | 83% |
| I have purchased big-ticket items (Energy Star appliances, hybrid vehicle, solar panels, etc.) | 36% |
| I have changed my behavior (Walk/bike/public transit, recycle, conserve water, etc.) | 64% |
| I have donated to environmental non-profits | 19% |
Apple
Eco-nomical: Homemade Gifts -- Instructables Mentioned on NPR's Weekend Edition Sunday With the arrival of Thanksgiving, the holiday shopping season is expected to get into high gear. But the poor economy...
Instructables in the New York Times - In a Highly Complex World, Innovation From the Top Down USER-GENERATED content - from Wikipedia to YouTube to open-source software - is generating waves of excitement...
