Can a retailer change the price of a item already in stock?
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Of course if you can find the item for a better price elsewhere, you're free to shop elsewhere. If they see a drop in sales, they may bring their prices down. Depends on whether their total profits are better or worse.
Also, note that prices marked on books by the publisher are _SUGGESTED_ retail. Some stores may charge more (though that's uncommon), some may sell at a discount from that suggested price.
Caveat emptor, and shop around. Or, if it isn't worth your effort, accept that you've decided convenience is worth the cost.
It used to be possible to catch retailers doing this in the olden days when prices were stickered on the products and new prices got stuck on over the old ones. But nowadays the price is marked on the shelf edge ticket and all the retailer has to do is change this one (and the computerised till).
Fun Fact. I used to work in a supermarket chain in England called Kwik-Save and, before the days of computerised tills, the checkout girls had to memorise the price of everything.
But we also have "The Price Marking Order" which says that the price you are going to pay MUST be clearly displayed beside the product without you having to ask someone what the price is.
Steve
This means that is a printer glitch marks a shelf-ticket for a TV at £1.99 instead of £199, they can simply refuse to sell it to you rather than have to suffer the loss.
In the UK the consumer protection act, 1987 says traders mustn't display "misleading prices". You could report this to Trading Standards who might investigate, if it was a 'one-off' mistake they'd probably just let it lie on file.
Steve
I worked retail in the late '80's and was told the reason all the prices were put on tags on the shelf is that's the way they had to do it in our stores in California and every body had to do the same.
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