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What is Dave Canterbury's clothing brand that he always wears?

On every episode of Dual Survival, Dave wears a shirt or something with a little man with a bow on it. I belive that is the brand, but can somebody tell me what it's called?

The little guy is the logo for The Pathfinder School, not the clothing brand. I'm not sure what company makes Dave's shirts, but he says on Facebook that he really likes Columbia Sportswear.