I don't like advertising - PhotoShop/Paint-job
The message (to housewives) is "Which girl is your little girl?"
Followed by the answer, which is the brand.
There's a lot to see in there that divides the two characters into a back and white opposition. It's skewed two people to present the one who's mother does use (that) detergent as better.
For the sake of balance, I decided to have fun by introducing some colour - white is a bit boring no matter how bright it is.