People Find How-To Videos Boring
People Find "How-To" Videos Boring
Bad news for the many venture-backed "how-to" video startups such as eHow and Howcast,: People find their genre less engaging than the average Web video.
Keeping tabs on some 23 million video streams, Web video services firm TubeMogul says that how-to videos lose 15.21% more viewers after 10 seconds and 16.81% more viewers after 20 seconds than the average video.
When we started Instructables, one of the key features was our step-by-step format. As a human, you really can only do one thing at once, and multi-tasking is just quickly switching between tasks. So, we figured any complex process could be broken down into a series of steps that followed what its creator did.
Video is perfect for showing techniques or motion that are difficult to describe in text and pictures. However, when video is used to show things better seen as text and still images, it gets boring. I've always felt that video plays a role within a full step-by-step set of instructions, but can never eclipse them.
So, the take-home from the graph should be clear to future Instructables authors: keep your videos short and to the point if you want anyone to watch them. Save the rest for text and images, and the whole Instructable will be greater than the sum of its parts.