Pro Instructables Accounts
As you know, the recession has has hit many industries hard; it's even changing the way the internet functions. While we hoped to provide an excellent service for free under an ad-supported model, it's becoming obvious we'll have to do something different to help our community survive this economic downturn. So, in the next few weeks, we'll be launching Pro Instructables Accounts.
The pro account feature set is still slightly in flux, but it will give you access to some of our existing features and some new ones:
Private Instructables - share an Instructable with only a small group of people
Patches - create and send patches to other users
Fewer Advertisements - No contextual (Google) ads, or ads from indirect networks
Pro Users forum
PDF versions of Instructables, including more customizable options
View all steps on one page
Access to secondary images sizes on an Instructable's step All images are available for free
No captcha for Private Messages
Pro badge on user icon
We have not finalized the pricing, but it will be reasonable, and you will be able to join for periods of one month, one year, or two years. Initially, we'll only accept payment via PayPal. Every user who has registered prior to the release of pro accounts will receive at least 3 free months of access to the existing features we are turning pro. During this period, we hope to convince you that the features are useful enough to pay for.
Why we're doing this:
Instructables provides a tremendous amount of value to everyone who uses it. Our authors benefit from having a superior documentation tool and an already established and sizable audience; our members benefit from our active community management; and our audience (those who do not currently have accounts) benefit from inspiring, entertaining, and useful content. In consideration of Instructables' value, you currently look at and occasionally buy products from our advertisers. Supporting content with advertising is a wonderful system, but it isn't covering all of our costs, so we're asking you to subscribe to support us and the DIY community.
One of the things I've endeavored to create at Instructables is an egalitarian meritocracy. Anyone can post an Instructable and anyone can comment on an Instructable, not just editors and approved writers; we don't highlight our admin accounts or often use them to moderate comments because it's important that the community as a whole enforces the "be nice" policy. In that spirit, we won't be giving away free pro accounts. I, and everyone else who works here, will buy pro accounts for ourselves. This may seem like just an exercise, but with it I hope to make the important point that we value Instructables and we want to support it. Having been an Instructables member for a long period of time, or having the greatest number of pageviews will not entitle you to a pro account. Just like anyone can post an Instructable, anyone can become a pro member, and the price is the same for everyone.
If a pro account isn't for you, we'll always offer a free account. The free account maintains the site's core functionality, and is extremely usable: You can follow an Instructable's directions, post pictures of your results in the comments or another Instructable, and enter all of our contests and challenges. We've tried to carefully balance providing free access to the content -- so we can provide a large audience to our authors -- against making some of the more bandwidth-intensive value-adding features available only to pro members. As an author, you'll always retain full access to your own projects, including PDF versions.
I often tell people that Instructables is an online magazine. In reality it's so much more than a magazine, but as an active member of the community you already know that. I hope you'll subscribe.
The pro account feature set is still slightly in flux, but it will give you access to some of our existing features and some new ones:
Private Instructables - share an Instructable with only a small group of people
Patches - create and send patches to other users
Fewer Advertisements - No contextual (Google) ads, or ads from indirect networks
Pro Users forum
PDF versions of Instructables, including more customizable options
View all steps on one page
No captcha for Private Messages
Pro badge on user icon
We have not finalized the pricing, but it will be reasonable, and you will be able to join for periods of one month, one year, or two years. Initially, we'll only accept payment via PayPal. Every user who has registered prior to the release of pro accounts will receive at least 3 free months of access to the existing features we are turning pro. During this period, we hope to convince you that the features are useful enough to pay for.
Why we're doing this:
Instructables provides a tremendous amount of value to everyone who uses it. Our authors benefit from having a superior documentation tool and an already established and sizable audience; our members benefit from our active community management; and our audience (those who do not currently have accounts) benefit from inspiring, entertaining, and useful content. In consideration of Instructables' value, you currently look at and occasionally buy products from our advertisers. Supporting content with advertising is a wonderful system, but it isn't covering all of our costs, so we're asking you to subscribe to support us and the DIY community.
One of the things I've endeavored to create at Instructables is an egalitarian meritocracy. Anyone can post an Instructable and anyone can comment on an Instructable, not just editors and approved writers; we don't highlight our admin accounts or often use them to moderate comments because it's important that the community as a whole enforces the "be nice" policy. In that spirit, we won't be giving away free pro accounts. I, and everyone else who works here, will buy pro accounts for ourselves. This may seem like just an exercise, but with it I hope to make the important point that we value Instructables and we want to support it. Having been an Instructables member for a long period of time, or having the greatest number of pageviews will not entitle you to a pro account. Just like anyone can post an Instructable, anyone can become a pro member, and the price is the same for everyone.
If a pro account isn't for you, we'll always offer a free account. The free account maintains the site's core functionality, and is extremely usable: You can follow an Instructable's directions, post pictures of your results in the comments or another Instructable, and enter all of our contests and challenges. We've tried to carefully balance providing free access to the content -- so we can provide a large audience to our authors -- against making some of the more bandwidth-intensive value-adding features available only to pro members. As an author, you'll always retain full access to your own projects, including PDF versions.
I often tell people that Instructables is an online magazine. In reality it's so much more than a magazine, but as an active member of the community you already know that. I hope you'll subscribe.


















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The Instructables team works very hard -- despite being underpaid -- because they love what they do and they love the site. A title is a bare summary of each person's contribution to the site; everyone on our team is highly skilled and passionate, and everyone on the team has sold advertising or a contest for the site.
We also have a direct sales team that we share with Popular Science Magazine (and website). Among other things, they sold the Craftsman, Converse, Apple, and Norton campaigns recently or currently running on Instructables. They work extremely hard, and are quite talented, but the sales environment -- and frankly the macro-economic environment in general -- is tough right now. For an outside example, pick up a copy of Wired magazine today and compare its thickness with an issue 6 months ago.
Google Adsense can be hit or miss, but it does a better job of monetizing pageviews not directly sold by us than most other programs available. You'll note that even sales powerhouses, such as the New York Times, run Adsense. Finally, I know of many sites that are approximately our size in terms of traffic and headcount that are profitable on Adsense alone -- Wikihow being the most relevant example.
Building Pro accounts was not easier than doing sales calls to advertisers or advertising agencies. Because I am analytically minded (and I prefer to spend time kitesurfing rather than hitting my head against hard objects), we have always built the features and tools that I think will bring in the largest amount of revenue for the least amount of work or development time. The site didn't have pro accounts from inception because previously the easier revenue was through advertising. That has since changed. Were I starting Instructables right now, it would launch with pro accounts and advertising opportunities together, because to start a business based exclusively on advertising in the current climate would be madness.
Instructables provides a huge amount of value: we have a super-cool documentation engine, a great community, and we help authors get their projects in front of a huge audience. Making changes to a site is always hard; we carefully weighed all of our options, and chose those that would be least disruptive to the community. Besides, what else of value can you get for less than $2/month?
I love Instructables and the creative values it stands for, and am simply taking the challenging but necessary steps to keep it a vibrant, productive, sustainable community.
I just tried writing my first complete instructable and it was a bear. I kept getting messages that a paid membership would make it easier. After publishing and adding to the content of the site will I be able to use other features to make better guides, or do I have to shell out 40$ for a two year membership?
Other sites that I contribute to in a meaningful way (weatherunderground for example) take my time and data and convert that into a paid account.
Lots.
Good necro btw. Comment notification saved you ftw though.
-Share instructables wit only a few people: why on earth would anybody want to do that, if you take the trouble to share an instructable in the first place. Do Non-pro users get the opportunity to restrict their ibbles from being seen by the Pro-users?
-Patches: Never felt the need to create send or receive those. Not even sure what is meant with it
-Fewer Advertisements: Adblock takes care of that
-Pro User Forum: Would there be some secret 'solve it all' information revealed?
-PDF version: I hardly ever have need for those, though sometimes they are handy. Usually I use the standard options and never had the need to change those
-View al steps on one page: Hmm, that just means more scrolling, not getting any extra info
-No captcha. Never realized I had to use these now. Captcha's are usually a nuisance and if non pro members would have to use those it would probably just keep me from sending private messages
-A Pro badge on my user icon: Yeah that makes it all worth, to rub it in to the others that they are poor slobs that should sit in the back of the buss
Again, I enjoy the website, but I don't think I would pay 24-48 dollars a year to have access to some special features, especially not if I had to go through the hassle of getting a paypal account. Besides, it is us, the users who fill instructables with content.
Also: Much, much of the info in instructables is available elsewhere (though maybe not so organized) and.... speaking of 'fewer advertisements' more and more ibbles are actually advertisemens: some one telling you how to put a commercially available kit together
And I have actually never paid for an online service like this - Instructables is the first website I've found to be worth every penny.
If the problem persists, report it as a Bug.
can you get me a pdf
http://www.instructables.com/id/Quadrotor/
thanks before
I apparently had something akin to a "grandfathered" account here on Instructables. So even though I wasn't a Pro member, I could view all steps, add to favorites, download pdf (other than my own), etc etc.
I was gifted a one year pro membership, which I activated, but now I have the concern that if the membership expires, I'll lose all the abilities I had before.
Will my "extra" features be removed if/when my pro membership expires? I already tried asking the person who sent the pro account code, but it's been over two weeks and I haven't heard back.
Thanks for any assistance!
Not that I don't HOPE to renew my Pro account, but I am currently a poor college grad so. :(
Is there any way to find this out for sure?
I feel in my case that having a PRO badge would be something akin to buying a $5 Phd in brain surgery from a backstreet vendor in Bangkok.
Thanks.
It's funny to me that you make assertions without any factual knowledge to back them up.
A) That's not true. Lots and lots of anti-PRO people never bought PRO.
B) Some of those who do have PRO got it for free through a contest/featured instructable/gift.
C) People aren't allowed to change their minds?
D) What does that have to do with their argument? I can think it's stupid for a service I use to change, and still adopt the change. There's not necessarily a conflict there.
I <3 you Lith.
Although the idea of creating a Pro account would be an excellent idea to keep Instructables afloat, in a 'nervous' society,(as in, please, for the love of God don't go bankrupt), I do feel that taking away items in normal accounts, is just a bad idea in general. For example, a Pro account gets less adds, patches, even more text options, maybe some other goods and what not, but taking away options is not fun. I miss the freedom to choose to type really small, and other things take from accounts. If I were you, I'd create a way so Pro members can enter a contest non-paying members can't, or have Pro accounts set with cool doodads. Plus, most members would sign up anyway simple to support Instructables, something I plan on doing to. I hope you take my thoughts into consideration.
Signed,
94
L
This is really a dead topic.
All you are missing is a bit of formatting jiggery-pokery. You still have full access to all the core content of the site, for free.
Aside from that, I am very happy the site is still open for free, and don't feel to heavily with Pro vs non-paying members, so it doesn't really matter too much, but I still don't like when formatting jiggery-pokery is taken away. Oh, well. Just about time to get a pro membership anyway.
Ok, Kiteman, could you answer my question, how was I able to subscribe to my self?(Sorry for the randomness.)
Oh, yes - you know when to expect comments on your work. When you get an email to tell you that you have published something (like a forum topic or an ible), then you know that all your subscribers have received the same email at the same time, and will be rushing to have a look...
*taken (Third sentence)
*too(Second to last sentence)
Ps. An editing option would be great, so I could of fixed those idiotic mistakes...
Well this is terribly disappointing. Reminds me of CDDB - get a lot of community generated content, then start charging for basic features.
Taking away existing, and arguably fundamental, features and putting them behind a for-pay wall is shortsighted at best, and bait-and-switch at worst.
Tell me what mechanism you now provide for people to print out instructables? None! One has to go to each step, print it out with a ton of headers, sidebars, comments, footers, etc. What a waste of time, paper, ink, etc, not to mention that the resulting printout is horribly difficult to use due to the site layout not being suitable for printing (go ahead and try the exercise, then laugh, then weep).
I get it, Instructables is a FOR PROFIT service, but the reality is that the advertising is horrible - and no wonder, you've spent all your time and employees on "Community building" and "Marketing."
The reason for failure?
THESE ARE NOT PROFIT BUILDING TECHNIQUES. Yes, getting eyeballs and contributors is important, but honestly! Adsense? Are you kidding me? That's the best you could come up with for advertising on each instructables page? Maybe a few larger sponsers?
So you now find yourself in the position where you feel the best solution is to penalize your content producers because their content isn't making you enough money to keep your "community managers" and "marketing" professionals in the black.
Fantastic. You fail, we pay.
Instructables has (or had) the power to become game changing on the internet in terms of hobbyists, and it has the content, users, and contributors to back that kind of change. But it appears a path of milking the content producers and users and stagnation has been chosen.
Take a page from Stackoverflow. Make the community self managing, and decrease the expense of the community managers. Hire an advertising specialist (or service) and put real power in their hands to bring good, high quality advertising to the site (including decent placement), rather than putting a single page up and hoping the advertisers come to you. There are a number of techniques you can use to attract not just the big advertisers, but attract and manage thousands of smaller niche advertisers who would target specific instructables, or subsets of instructables. There are hundreds, if not thousands, of good Instructable users who would do nearly all the community management functions needed for free. I know it's hard to let people go in such a tight knit company, but if you truly want instructables to become what it can be, you have to stop hiring people to manage the site when it could well manage itself. Either way, whoever is managing your current advertising is full of fail, or is not truly interested in making your site self-sustaining.
46 million pages views per month.
4 million uniques/mo
25k+ instructables
A diverse, well educated, well paid, gadget, tech friendly, and vibrant community of regulars.
And the person managing your advertising can't bring in the $75k per month your overloaded staff requires? This is the very definition of bungling.
But the path of least resistance, of course, is to turn to the people who made Instructables successful in the first place and say, "Thanks for everything you've already done, now pay up," and hobbling people coming from google from being able to use the content by restricting such a fundamental, necessary feature - being able to print out a clear set of usable instructions to take to the garage.
/facepalm
-Adam
No, it is not. Instructables is a spin-off, separately owned entity.
I turned pro to support a unique site.
Many people have threatened to leave, take away their content, start up similar websites, but I haven't noticed any of that actually happening. Can you work out why?
i think that us free users get a fair bit already, in that most sites of this nature would charge before you even saw anything, so the fact that we can still view the projects is nothing to complain about.
i really should start thinking about my wording when i'm actually typing. Hopefully i've cleared a few things up.
It's Christmas soon - start dropping hints to your parents.
*cries in emo corner*
However, removing basic functionality behind a pay wall is going to hurt them more than help them in the long run.
Look, it's a business, and they're facing a hard time and making tough choices.
They've determined they can't cut staff, they can't raise enough money via ads, and there are no other reasonable options aside from charging the people who make this site great.
Fine. It's a business decision.
But the basic function of the site is to provide quality instructions for doing things.
If they are changing the site so that you have to pay for that, they are going to kill the site except for a much smaller community that keeps it alive. It will stagnate.
The instructions are incomplete without the full size with notes secondary images. They are nearly useless printed out without better print formatting.
Here's an example:
http://www.instructables.com/id/Steampunk-Futuresque-Sci-Fi-Hand-Gun/
Oh, I have to pay to see the fine detail in this instructable? Oh well, I'll just go back to google and search for a steampunk gun that I don't have to register on a website to look at, nevermind pay a fee for.
On second thought, it can't be that bad, I think I'd like to try my hand at duplicating it. I don't want to have to run back and forth from the garage to the computer for each detail, measurment and step so lets print it out.
Ah, I can only print out one step at a time. I'll print out the first step. Oh look, 7 ... pages... wow... Well, it's mostly comments I'm sure the next step will be better.
Hrm. Three pages. And not even one full page of content. And I can't quite make out any of the thumbnails.
On the other side - contributing instructables as an author:
I have just one instructable. Why I haven't made tons more since then is another topic entirely. However, it's not too shabby of an instructable. I spent many, many hours beyond the original project to make a good instructable. I spent a lot of time adding information to the 'secondary' photos. Some of it is fluff - funny comments for instance - but many (perhaps most?) of those notes are useful information for the person trying to duplicate my effort.
The audience reach of my instructable shrinks significantly if people can't see the images without paying, or print it out so they can follow it while doing the project without paying.
As an author, knowing that any new effort I make on this site, regardless of whether I pay or not, is not fully available to ALL 4 million unique visitors per month - well, that puts another damper on creating great instructables, and I can't be alone in that feeling. Others that now contribute may decrease their participation if they know that more than 90% of the people who visit this site won't be able to see or use their instructables easily and fully.
Honestly, is this a user experience that will GROW the community?
Again: Yes, make a 'pro' tag. Put NEW features behind it. But don't put necessary or fundamental features behind it.
-Adam
I have 50 images in my 20 step instructable. A 50 step instructable for this process is ludicrous.
Further, if I did that, it would take 160 pages to print it out, since every single step takes a minimum of 3 pages (try it out). Right now it takes 70 pages, but the ideal form (demonstrated by PDF) takes 20 pages.
It's fun to read the founder's story, http://www.instructables.com/id/How_to_Start_a_Business_1
I realize it's just a business, and they are free to kick their users in the teeth if they so desire, it's just an amazingly self-destructive move that I don't understand how they can do that without understanding the outcome.
Honestly, the site's been around for over 4 years now. These very basic features have been around for nearly as long. By charging for them as 'premium features' they are openly admiting that they haven't added any compelling new features to the website in 3-4 years.
I'm very afraid that Instructables will end up being one those great sites that disappears after a short heyday. It would seriously set back the online making community as it was an awesome resource for makers of all ages, incomes, and ability. Someone will fill in the gap, for sure, with an undoubtedly better site and overall user experience (and a significantly lower overhead), but it'll still cost years and thousands of instructables will be lost in the process.
What will make it worse is that the subscriptions that have already come in aren't going to float the site and the employees. They're going to face the music again in a short few months, and they'll have to make cuts, which will make it harder for them to undo the damage done by the change to a closed model. They'll make another call to the community to support them, but how can the community trust a company that's already placed a fence around the community's contributions and started charging admission?
I'd love to be proven wrong, but they've got awesome employees, all of them have a good 5-15 startup ideas, and once this ship starts taking on water it's in their best interest to leave while it's still considered a good company and site.
Of course they'll blame it on the economy, it's a convenient scape goat, and it's apparant that if the economy wasn't bad they wouldn't have to do this, but the reason they're doing it is not primarily due to the economy (as you read later in this thread they indicate they'll continue this model even past necessity when the economy recovers) it's merely the straw that broke the camel's back.
-Adam
New members don't care whether the feature they are using were installed last week or on the day the site started. None of the content has been rendered unuseable. You don't have to pay to join, you donn't have to pay to post.
The site is driven by two things - content and community.
The the quality of the content is not decided by fancy tweaks, it is created by the community.
If you don't like contributing to the site (I see one Instructable in three years, and an average comment rate of once every three weeks on your profile), then nobody is forcing you. If all you want to do is take from the site, to exploit the hard work of others, then what is so unreasonable about expecting a little recompense to keep things running?
The economy is not a scape-goat here, the site was a going concern until the crunch took a lump out of the advertising income. If they continue past the point of absolutely necessity, I don't blame them - I would do exactly the same thing, because I would be concerned about similar future downturns coming from other unexpected angles. It is the same for all free-to-use sites. Facebook is having to consider charging members, YouTube is in the red.
You can try taking the moral high-ground if you want, but you'll find it a long climb without many much more-positive contributions to the site to support you.
When you print it out and you have one page of instructable and 7 total pages of stuff - that's ludicrous. In the best case a single small step in any instructable will take at LEAST 3 pages due to the way they have things laid out on the site. Printing my instructable takes over 60 pages.
It's "not very hard...to have multiple steps printed on the page" but it's not very easy either, is it? I suppose a technically inclined user could do that quicklyfor each step, but some 90+% of users aren't going to bother - they'll just move on to another site that is actually usable rather than pay for such a 'feature.'
Have you tried printing yours out? Is that what you think most of your visitors would like to see if they decide to try http://www.instructables.com/id/Screwdriver_with_triangular_head/ ? Do you find it acceptable that 90+% of the people that visit that instructable won't be able to read the notes you took time to add to the secondary images? Are the thumbnails useful, given the small parts in the images?
-Adam
Um...it is for me...but the point is the ability exists. For many users aren't technical enough to change the wallpaper on their desktops - what are you supposed to do about that, make a graphical assistant that pops up every now and again and offers a choice of new desktops (oh wait, that's right, it's called altavista popups xD ) ? There's only so far you can go to accommodate that sort of thing.
>>Do you find it acceptable that 90+% of the people that visit that instructable won't be able to read the notes you took time to add to the secondary images? Are the thumbnails useful, given the small parts in the images?
I'm not terribly happy about it, and would greatly prefer that the secondary images were available. I completely agree it cripples the average instructable. I think this is unacceptable.
However, we are, as is perhaps apparent ;) a DIY site - I strongly suspect people will begin to use simple workarounds to overcome these limitations.
2nd link on googling for "pandora profitable"
"Thanks to their highly targeted advertising" - If Instructables got on the bandwagon and had decent marketing surrounding their ads
"should reach profitability in 2010"
"Revenue may double this year to about $40 million"
"but negotiations have yet to finalized" (on royalties)
It does seem to be a different business, and it seems that it only operates in the US:
"We are deeply, deeply sorry to say that due to licensing constraints, we can no longer allow access to Pandora for listeners located outside of the U.S. We will continue to work diligently to realize the vision of a truly global Pandora, but for the time being we are required to restrict its use. We are very sad to have to do this, but there is no other alternative."
Appreciate the feedback
L
I don't see a bunch of low cost advertising options that would appeal to a one-person maker or small business.
Instead I see a page which touts the site's huge audience and demographic, and says, "If you want to have an ad campaign or post a leaderboard, etc, then contact us. You can target your ads to one of our 19 categories."
Where, exactly, are the features I've suggested up above? Above all, instant pricing, access, and automation.
Further, the suggestions I have are just the tip of the iceberg. Let's assume they implement all those - they still have more advertising opportunities.
-Adam
Direct deals are superior to anything DoubleClick can offer because you cut out commissions and maintain an actual relationship with your advertisers. Heck, even an affiliate partnership could provide better data and insight than Adsense (although, they do have great data). An advertiser will keep pumping money into the deal that's generates profit, especially in a bad economy, and the best way to ensure that is with direct contact with the advertiser. And the irony is that instructables is a great venue for direct placement. You could embed text links to retailers directly in the 'What's Needed' steps on plenty of 'ibles that would convert like no other.
While offering the pro-accounts wasn't inherently a bad decision, cannibalizing the sites current functionality to do so will most likely hurt traffic in the long run. Investing in the sites advertising infrastructure and staff should be a priority for the instructibles team - it's the surest way to profitability and subscriptions aren't going to be the bread and butter of their revenue anyway.
Either way, would you mind contributing something useful or interesting to this discussion?
Perhaps you could tell me that you are glad that people coming from Google can't print out http://www.instructables.com/id/Light-Bulb-Lamp/ or view most of the images you obviously put a lot of work into for http://www.instructables.com/id/How_to_Thank_Instructables/ except in tiny thumbnail format.
But if all you have to add to the conversation is, "If you have a long and detailed response to the change in instructables, kindly leave the premises" - well, thanks for your other contributions.
-Adam