Questionable advertisements?

Given the apparent demographics of Instructables users, do you think perhaps inline advertisements that read "Don't click unless you're 18" (with no other indication of content type, and in flash so you can't even see the destination URL) MIGHT be a bit ... inappropriate? This particular ad linked to some sort of "love compatibility horoscope" service (bites tongue), so it could have been worse; I'm mostly complaining about the STYLE of ad.

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Easy Button10 years ago
I just saw one its says,"Want to see something scary click this must be over 18" i hat these ads.
gyromild10 years ago
The idea of the ad IS to attract people under 18, as they are the demographic who will be most interested in such service. The ad’s approach exploits the adventurous/curious nature of the age group. Such tactic works well in the Internet because people know they are (somewhat) anonymous and can get away with being a little naughty.

If the ad goes Do not click if you are above 18 chances are more folks above the age of 18 will be tempted to click it.. :)

westfw (author)  gyromild10 years ago
In this particular case, I am in fact objecting more to the style of ad than the content provided by the advertiser. Pretty much in the same way that I object to most MSDS info; the net result is to encourage people to ignore warnings, and to believe that people don't mean what they say.
lemonie westfw10 years ago
What's wrong with MSDS info? L (I dislike the style of most ads)
westfw (author)  lemonie10 years ago
They tend to be filled with "boiler plate" standard safety precautions for industrial handling of ... ANYTHING that make "safe" chemicals sound dangerous, and disguise the true dangers of more dangerous chemicals. The MSDS for salt, for instance, insists you wear lab coat, goggles, and proper gloves, dispose of excess in an approved manner according to local regulations, and wants you to wear pretty fancy fire fighting gear in the event of a fire. It warns against possible residue in "empty" containers, and boldly says causes eye irritation."
And this particular instance is a reasonably GOOD MSDS. The fine print mentions the normal salty state of eye fluids, there's quantitative info on just how poisonous it is, and the respirator recommendations mention "where exposure to dust or mist is apparent." MSDS are supposed to be readable by non-technical workers, but in fact you need above average education to make any real sense of the information there.

It's a LOT like labeling your 90% innocuous content as "over 18 only" as a marketing gimik, and then wonder why "kids today" wouldn't hesitate to click on the occasional link that says "over 18 only" that really does lead to things the law might rate as "contributing to the delenquincy of a minor."

All my kids are already well acquainted with the idea that they have to claim to be a certain age when registering at most sites if they want to be able to access major parts of the site content. We're talking places like "" Sigh.

lemonie westfw10 years ago
MSDS is a standardaised format, you'r bound to find a black & white methodology giving odd advice. Imagine consumer products advertising themselves in this way: "Cleans hair and skin" "fragrances" "may cause eye irritation" "anti-aging properites 0.01%" "social status quotient 5.6 %" etc... L
> What's wrong with MSDS info? . If you don't know how to read them, they will scare the bejeezus out of ya.
Easy Button10 years ago
Ya i saw that seems a little weird.
I don't think ads should say "Don't click if you aren't 18" they should say "Don't click if you have common sense."
and why are you telling me this?
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