Resistance Isn't So Futile
From Wired News: Nissan estimates that the Eco Pedal, coupled with the already ubiquitous instant fuel readout on the dash, can increase fuel economy 10 to 15 percent.
While it may hinder driving freedom a little bit, it seems more like it's there to be a friendly little reminder. Sort of like parents when you're learning how to drive. Very environmentally friendly, fuel optimizing parents.
Nissan via Wired News