The rich get richer
I'm kind of ticked off about a big problem I noticed. The main page in every contest has a big panel for the most viewed instructables posted in the contest. The problem with this is that because a lot of people only click on the instructables they see right in front of them. So all the other instructables no matter how good they are , if they don't have many views , get buried under the most viewed ibles and don't get any views. So the people who don't even need any more views get them piled on and the people with hardly any stay that way. Somebody please do something about this!

















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Featuring the final 5 (most recent) so prominently during the crucial voting round does seem particularly arbitrary. I mean, I know they aren't literally featured, but they are permanently fixed as the first 5 to be shown on the contest page.
Saying that though, it isn't all about the votes - I was lucky enough to be amongst the winners in the Epilog contest, and more than one person has commented that they hadn't even noticed my Instructable during voting. I was ranked like, 60th or something by votes, but was picked by a judge to go through to the last round, so can confirm that it isn't all about having an eye catching first icon and getting the popular vote.
However: For tactical publishers, I'd say the best time to submit would be when there is still one newsletter to go, then hope you stand out enough to get featured during the voting phase. I say this because I was fortunate enough to get featured in the newsletter the week before voting was open, and I reckon I collected 10,000 page views just from that alone. If voting had been open during that time, each one of those people who clicked through, would only have to click once more to vote, and then, once they looked at the list of the other 550, might have been disheartened and headed off elsewhere.
I think the Instructables team have a really tough job trying to balance the wishes of the casual readers (page views = traffic = money) who want to see only the cool flashy things first and might get bored after viewing two or three (never mind 576), and the publishers who have something to gain and want to be exposed fairly and democratically.