Video in the ads is killing my bandwidth!
The problem is putting a 5 minute video in the ads. That gets downloaded when I look at an Instructable.
I'm on a satellite link, and my bandwidth costs me quite a bit. If I'm going to have to pay to download a video to look at an Instructable, I either won't look at it, or I'll install ad blocking software. If I want to look at videos I'll go to Vimeo, or YouTube.
Don't let poor choice in ads drive away the users.