What are judges looking for?
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To get votes, you need views, to get views you need to have a project that sounds cool before you get to the end of the title, and looks cool in the thumbnail (I am pretty sure that a lot of people decide whether or not to vote before they finish reading the introduction).
"Judging Process. The winner(s) will be determined through two (2) rounds of judging, as described below:
- Selection of Finalists: In the first round, after the Voting Period closes, members of Sponsor's editorial staff will rank each eligible entry on the basis of a composite score, 51% of which will be based on the Criteria and 49% of which will be based on the number of votes cast for each eligible entry by registered users of the Sponsor Site. The entries with the highest scores will qualify as finalists, and the number of finalists selected will be as identified in Section A above."
"There's a vote first, then ineligible* entries are weeded out before the top-voted entries are passed on to the actual judging panel."
*By "ineligible", we might mean entries from HQ staff, or entries that are found to be faked, or copied from other websites. HQ also have clever ways to uncover vote-rigging as well, which invalidates an entry.
Just to throw this out there... is there any way to know if an Instructable has become ineligible or invalidated?
I noticed on your entry that the top banner was always for the Make it Glow contest, not the Epilog Challenge. This might have caused a problem, as people who look at it and not the contest page would only vote for you in the one contest.
Maybe you didn't get enough votes because of that, but you should get more for the Make It Glow contest.
Hope that helps. I'm not a judge or an employee or anything, so I can't guarantee my answer is valid. But it's another way to look at it.
As well as comparing to the feature checklist, they look for originality (both in the nature of the project and the style of presentation), creativity, and, most importantly, a hard-to-define "awesome" factor.
Obviously, different people have different definitions of "cool", which is why each contest is judged by a mixed bunch of independent judges (ie, they either didn't enter the contest themselves, or didn't get to the final), and their votes are combined.
I've seen several Winning Ible recipes that weren't even REMOTELY original... unless Martha Stewart is a ghost author.
Just sayin'.
As a participating Maker, I ADORE originality and creative concepts along with the list you penned above.
Those attributes EARN my vote and my 5 Star ratings.
I can't speak for the Judges, though.
(btw... your little Felt Pumpkin was TOO DANG CUTE!!!)
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