Why participate in Pepsi greenwash?
PepsiCo (PEP) is a company that produces semi-addictive, food-like consumables that, in the aggregate, are actually harming people's health. They're also littering the world with PET plastic bottles.
Previous Instructables alliances with companies that make tools or building supplies (Black and Decker, Leatherman, Gorilla Glue), these alliances made sense to me since these companies actually make products to help people to build things.
PepsiCo is essentially a manufacturer of recreational over-the-counter drugs, similar to beer, liquor, cigarettes. Thus alliances with entertainment industry (e.g. ball games, car racing, crappy pop musicians) would make sense to me, but not an alliance with Instructables.com, whom I like to think is doing something more noble than just crass, brain-numbing entertainment.
If you'd like to see PepsiCo's official explanation of this "Refresh the World" business, but without being tracked by DoubleClick, the direct link is:
Pepsi says they want to change the world, but I think they just want to sell more soft drinks. I don't see them as a serious agent for change in the world.
IMHO, the revolution will NOT go better with Pepsi!
Update: Many of people responding to this topic seem to think that I'm lobbying for the prohibition of soft drinks, but this is not my goal. In truth I wish more recreational drugs would be allowed to have the same legal "white market" status that sweetened drinks and snack foods enjoy.
The point I was trying to make is that Pepsi is an inappropriate choice for an Instructables alliance because the basic values of the two companies are so different. Pepsi does not embody the DIY (do it yourself) philosophy. Rather the values of PepsiCo are convenience and instant gratification. This is essentially a SEDIFY philosophy (somebody else do it for you), the polar opposite of DIY.
The reason I mentioned harm to the heath of people and the planet, is just to demonstrate that Pepsi does have cause to want to improve, or greenwash, their image, which is I suspect the point of their "refresh project", not just pure philanthropy.