SVA's Products of Design is a two-year, immersive MFA program that prepares exceptional practitioners for leadership in the shifting terrain of design.
Designers aren’t in the artifact business anymore, they’re in the consequence business. Design has transformed the world. Now the world is demanding the transformation of designers. The contemporary design challenge of production and consumption demands new approaches to industrial-age methodologies and orthodoxies. What we consider the “products of design” are expanding beyond the mass-produced object, encompassing instructional, interventional, narrative, experiential, and speculative possibilities—all aimed at creating the new types of value that catalyze positive change.
More and more we are recognizing that designed artifacts—be they sets of instructions, posters, social interventions, crafts, hacks, mods, short-runs, manufactures on demand, mass productions, design fictions or design art—need to be integrated more deeply into the value of human life and its prospects. Through a combination of design thinking, design making, and http://productsofdesign.sva.edu/, we immerse our participants in hands-on physical exploration, rigorous investigation, and strategic intent—helping them explore, discover and define the kinds of value required for progress and prosperity.