Introduction: 22 Things That Record Companies Will Look for and Find Out About You

Why do so many great musicians and songwriters never manage to get a
record deal? Simply put, there are countless musicians who can play well on their instruments or write great songs – making ‘musical ability’ a very common and easy to find commodity that offers little value on its own. Because great musicians are easy to find, and because of other changes that occurred in the music industry over the last 30 years, record companies are now looking at MUCH MORE than ‘just’ musical skills when it comes to finding musicians they want to work with.

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