This is a 3D printed digital camera that you can build yourself. By making your own digital camera, it takes away some of the mystery around how such devices work, and are fabricated. Also, it allows you to fully customize the camera to your liking. You can expand the circuit to have new functionality, or design your own custom case by modifying the 123D Design build files.
While this may not be a high-resolution digital camera, it is nonetheless very rewarding. This camera allows you to not only build a tool, but be creative with it. Being that this iteration of the camera does not have a screen to preview the pictures, it operates a little bit like a traditional film camera in that you don't immediately know what the pictures look like. This adds a bit of surprise and excitement when the pictures are finally transferred to the computer from your SD card and you see what has transpired. In the age of immediate gratification, slowing down the creative process adds a bit of magic and mystery to the whole endeavor. In fact, all of the camera's imperfections and digital glitches give the pictures taken their own unique character. For all of these reasons and more, this camera is a ton of fun to shoot pictures with.