A year or so ago, we invited DIY enthusiasts from Instructables, Ravelry, Adafruit, Craftster, Dorkbot, and Etsy to fill out our survey on DIY communities, projects, and cultures. We received 2600+ responses in just a few weeks. Many many thanks to everyone who contributed!!
In this 'Instructable', we share some of our findings. We explore DIY as a broad cultural movement, spanning many domains and materials. This is just one way- and one starting point- for understanding DIY communities, motivations and practices. We would love to hear your feedback!
Please check out our paper. All images are taken from my talk at NordiCHI. Freel free to download the full slide deck as a pdf or a set of images.
Stacey Kuznetsov and Eric Paulos
{ stace, paulos } @ cs.cmu.edu
Human Computer Interaction Institute
Carnegie Mellon University
In this 'Instructable', we share some of our findings. We explore DIY as a broad cultural movement, spanning many domains and materials. This is just one way- and one starting point- for understanding DIY communities, motivations and practices. We would love to hear your feedback!
Please check out our paper. All images are taken from my talk at NordiCHI. Freel free to download the full slide deck as a pdf or a set of images.
Stacey Kuznetsov and Eric Paulos
{ stace, paulos } @ cs.cmu.edu
Human Computer Interaction Institute
Carnegie Mellon University
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Signing UpStep 1: Some Background
We adopt the Wikipedia definition of DIY (Do It Yourself) as any creation, modification or repair of objects without the aid of paid professionals.
DIY practices predate recorded history as human survival often relied on the ability to repair and repurpose tools and materials. Over the past few decades, new materials and sharing mechanisms have led to a wider adoption of DIY culture.
One of the earliest “modern era” DIY communities formed among amateur radio hobbyists in the 1920’s. Ham radio communication continued even during World War II, when a ban was placed on amateur radio communication.
Starting in the 1970's, enthusiasts created 'zines' to express the punk aesthetic. Other early examples include non-professionals experimenting with MIDI equipment in the 1980's and the subsequent rave culture; or numerous hacker communities of the 90's.
Thousands of DIY communities exist today, varying in size, organization and project structure. Some allow members to contribute asynchronously on a variety of topics, while others focus on specific projects such as knitting or hip craft. Some revolve around smaller in-person gatherings and some enable hobbyists to trade or sell their projects.
We focus on a subset of these as a sample of the diverse materials, practices and sharing mechanisms among DIY practitioners.
DIY practices predate recorded history as human survival often relied on the ability to repair and repurpose tools and materials. Over the past few decades, new materials and sharing mechanisms have led to a wider adoption of DIY culture.
One of the earliest “modern era” DIY communities formed among amateur radio hobbyists in the 1920’s. Ham radio communication continued even during World War II, when a ban was placed on amateur radio communication.
Starting in the 1970's, enthusiasts created 'zines' to express the punk aesthetic. Other early examples include non-professionals experimenting with MIDI equipment in the 1980's and the subsequent rave culture; or numerous hacker communities of the 90's.
Thousands of DIY communities exist today, varying in size, organization and project structure. Some allow members to contribute asynchronously on a variety of topics, while others focus on specific projects such as knitting or hip craft. Some revolve around smaller in-person gatherings and some enable hobbyists to trade or sell their projects.
We focus on a subset of these as a sample of the diverse materials, practices and sharing mechanisms among DIY practitioners.
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Putting aside the low statistics of Dorkbot and Adafruit, how similar or different were the Instructables vs. Etsy responses? Were there significant differences by gender, or by age group?
And no, I haven't yet read the paper. If all that stuff is in there, just tell me to go read it :-)
To the points about who responded, which seem to be the crux of many of the comments: It's difficult for me to judge the seriousness of requests to run surveys on Instructables. We get a couple of these types of requests per month (from non-advertisers), and I usually suggest posting a forum topic rather than immediately offering to run house ads or something more visible outside the forums. The forums tend to represent the core Instructables audience and not reach casual visitors, who make up some 90% of our traffic. Since Etsy's traffic is around 2-3x Instructables, their higher respondent rate makes sense. On Craftster and Ravelry, the forums, or their equivalent, are the core of the site, so posting in them reaches a higher percentage of the total community. I would be very surprised if the respondent rate as defined by number of people taking the survey divided by the number that saw the request for a survey was drastically different across the various sites. Since it's now clear you are serious and are doing good work, if you're looking for more data, let me know and we'll work something out.
Finally, for more demographic information, be sure not to miss Quantcast. http://www.quantcast.com/instructables.com vs. http://www.quantcast.com/craftster.org can be enlightening as to why your data is so heavily skewed female.
I see there is a small overlap between people interested in Craft/Food and Electronics, which from experience with this site, I don't find altogether surprising. However, typically, this breaks down heavily along gender lines and your three largest sampled sites are almost entirely female dominated.
I wonder if you had taken larger samples from some other more technical DIY sites and communities (Make, Ponoko, Hack Pittsburgh, NYC Resistor, Noisebridge), if you would have different results in some of the graphs, especially considering the small overlap between the interests of the two groups. I feel that more technical DIYers (and by extension gender males) are under-represented in these findings. If you were to altogether remove the results from Instructables, Dorkbot and Adafruit, do you think any of the findings would drastically change?
Also, the fact that art is the third largest category is mildly surprising and it would be interesting to know more about why people selected that.
Instructables actually has more members than Ravelry or Craftster, so it's interesting that the response rate was lower (or alternatively, why the craft folks were a lot more responsive).
When we initially picked the 6 communities, we were hoping to get a somewhat even spread. In fact, our original goal was to compare/contrast findings from communities such as Dorkbot (in-person presentations of 'art'-related projects) vs Craftster ('hip craft') vs Adafruit (tech-focused) vs Instructables (all domains welcome). In fact, we learned that DIY enthusiasts tend to not belong to a single exclusive DIY community, but contribute to many groups and project domains (at least this is true for our respondents, but certainly not all DIY hobbyists).
An interesting follow-up project could actually try to compare/contrast tech vs. craft DIY enthusiasts' practices and motivations. But as someone who dabbles in a bit of everything, I suspect the motivations to 'learn' and 'be creative' might be equally supported across different DIY domains...
For step 8, we have gotten very similar results. Most people tend to feel they have nothing worthwhile to share or are too intimidated by other people to share their work.
It would have been nice to see a more varied sample group for steps 4 and 7.
Another cool thing to have asked would have been time spent making things. That would be interesting to see in contrast to money spent/earned.
I'm sorry not enough people responded. It's hard to get people to take action from our forums. Most of the interaction on our site happens on the projects themselves.
Thanks for sharing this and I'm sorry if it seems like I'm giving you a hard time. This is a subject that is of great interest to me and I'm comparing notes :-)