Here I'll show some ways to frame a shot that may inspire you to try something different.
These methods are not very hard. They're just things most of us never think to try. The beauty of simplicity.
Step 1: Watch the Shadows!
Step 2: Use the Macro Setting!
Also notice that the the subject is quite a bit darker. The second image shows the difference in the amount of light between the forward and background images.
Step 3: Highlight the Event With Macro Shots!
At the $2.00 pint night below, we focused on the beer, but having a pretty girl in the shot never hurts either.
Again notice the dramatic difference in the amount of light lost from things in the background.
Step 4: More Macro Effects!
Lighting is a whole science in and of itself, so we'll save that for a later time...like one day in the distant future if I ever gain a true understanding of it.
Step 5: Obscuring the Background!
It is very clear that they are all about cycling, even though there is no clear image of a cyclist. Just the blurred image of cyclists on the road with the San Francisco Skyline in the backdrop. What is clear is the name of the group and the event they are promoting.