Step 1: Photoshop!
This step is pretty simple. I needed to create a nice, clear reference image to trace in 3d. All I had to do here is increase the contrast and clean up an image of the Bioshock logo I found online. I started by resizing the image so the logo filled the canvas. Then I pulled up the image>adjustments>levels menu and slid the two tabs in towards the center of the histogram (the little graph in the middle.) This is to increase the contrast so I can isolate the areas of the image that I'll pull out into 3d. Ctrl+shift+u will turn the image monochrome and a little bit of magic with the wand, bucket, and brush tools will get you an image that's ready to trace in SolidWorks.