We have a passion for fishing, but more importantly, we have a passion for catching fish! Founded by Jim Curtiss and Rich Bloom and based in Detroit, Michigan, Classy Hooker Lure Co. strives to provide "THE" lure fishermen reach for.
Winning the Jack Daniels Independence Project grand prize would give us the opportunity to move forward with manufacturing and production of our lures and merchandise, complete our website (equipped with e-commerce), and increase marketing. Classy Hooker Lures is more than just a company… it is a brand. To that end, we would like to refine our image from a simple outline to “Bomber Style” pinup girls hand drawn by nationally recognized artists, emphasizing the “Classy” in Classy Hooker Lures.