**NOTE: All photographs used in this tutorial were shot and retouched by myself
Step 1: What are You Saying?
•What is the product?
•What are it’s obvious qualities? Color, size, texture, function, shape…
•Is it portable?
•Does it make a great gift or party favor?
•Is it a service?
Keeping all these in mind, you might be able to make a concept that would show the quality as well as the functionality of the product. The photograph above, for example, is a demonstration of how fast the car is moving. Naturally when a full advertisement is put together there would be copy and probably an inset of the car, or it could be a double spread so that the viewer can associate the concept with the product.
You can also use multiple shots to create a dyptich, (two separate images put together to make a "series"). A good way to create a successful dyptich is by taking what's called a "hero" shot, and a detail shot, which will highlight the features of the product.