In The Hague houses the largest rooftop urban farm of Europe overlooking the city. Fresh fish are swimming on the 6th floor; crisp, green lettuces and juicy, shiny tomatoes are thriving in the rooftop greenhouse grown with the use of aquaponics.
After I asked if they needed help to expand their brand building I met with the guy who started this all; Roman Gaus. We discussed how to UrbanFarmers farm has to look and feel. After this conversation and a lot of notes I started to develop the ideas and made a mockup for the space where the employees lunch daily. I tried to start with a small idea and proposed to spray paint one of their main taglines on the wall. They liked it.
Step 1: Materials and Equipment
To start this project it's you first have to buy the following materials and equipment. You can all get these at your local art store. To get to know your equipment ask the art store employee and do a few tests with it before you start using it for real.
• White spraycan 400ml
• Polyester montagefol 1.22 x 3.00 x 0.10
• Precision knife
Step 2: Design the Stencil
To create the wall painting I used the styleguide made by Lucas Vetsch After all the set dimensions by Lucas in the styleguide I created the pdf to print. The font I used is Neue Haas Grotesk.
Step 3: Cut the Stencil
By using the poster print function I could easily print the pdf in real size. After the printing was done I sticked all the A4 papers together with transparant tape. When all the papers lined up correctly I started to trace all the letters. After I traced the letters. I used the precision knife to cut the letters out of the transparant plastic foil.
Step 4: Paint the Stencil
It's time to spraypaint.
1. Shake your can for a few minutes.
2. Hold it minimum 30 centimeters distance right from the stencil.
3. Press the cap and move with big arm movements the spray an from left to right.
4.When you sprayed everything look for the spots with lesser paint and add some more paint.
5. To really get it done properly you can spray after 10 minutes another layer of paint.