I love Wired and have been a subscriber for many years. I am a big fan but don't like the way the ads hamper my ability to read the magazine. I have repeatedly expressed my opinions about the amount, and invasive nature of the advertising. I've told many a re-subscribe agent (who told me they can take and do pass on suggestions) that I'd pay a lot more than the $10 yearly subscription for a less in-your-face take on the advertising. I wrote the editor. I complained to anyone who would listen. And now you are listening, or rather reading, so here goes my "how to" on reading Wired Magazine. Maybe you agree, and maybe they will hear what we think.