The good news is that it's relatively inexpensive and simple to protect yourself from ESD damage. The key is making sure that all parts of your work bench (including yourself) are at the same electrical potential. You do this by working on a static dissipative mat (http://www.esdmat.com/), wearing an ESD wrist strap (http://en.wikipedia.org/wiki/Antistatic_wrist_strap). Even though you're wearing a wrist strap it's important that you don't do anything to build up charge on your body. Shuffling your feet on the carpet or sitting on a synthetic fiber chair can both build significant static charge on your body.
My electronics work bench is right behind my computer and so it would be convenient to be able to swivel around from computer to work bench on my office chair. The problem for me is that my office chair is upholstered with polyester and builds static charge on my body very quickly. As a result I never use my office chair while working on the electronics bench and switching from computer to project is as a result a pain in the neck. Since I'm often programming an Arduino or other microprocessor I have to switch back and forth quite often.
The solution was to fit my chair with a static dissipative surface. My search for ESD safe chair covers brought up a number of very expensive professional options which were well outside of what I wanted to spend and so I turned my attention to making one from scratch.
I knew the surface needed to be electrically conductive and I first looked into conductive fabrics like this stuff: http://www.sparkfun.com/commerce/product_info.php?products_id=9769. The problem with that stuff is, once again, the price tag. I knew I could do better price-wise. The solution turned out to be space blanket. This stuff is polyester sheet with aluminum vapor deposited on it in a super thin layer. The aluminum layer is conductive and the stuff is super cheap; it was the perfect solution.
Step 1: Ingredients
1) Space Blanket. You can get this from camping stores or good hardware stores. You can also pick it up cheap online like from Amazon. Expect to pay around $3 (US) for one.
2) 18-gauge stranded copper wire, preferably with green insulation (green is always ground in the US). 6 or 8 feet will be fine.
3) One 500 kilo-ohm resistor. You could just as easily use a 1 mega-ohm or 2 mega-ohm resistor. The purpose of the resistor is to make sure that current doesn't flow from some other part of the project into your seat cover. That wouldn't be nice at all.
4) Heat shrink tubing
5) Two alligator clips.
6) Packing tape (optional)