The tackle shop sells a number of realistic-looking critters. Faux fish come in several, stylish colors.
faux-fish fishing lure
scissors, as usual.
Step 1: Cut the Hook
Squish the fish's body down the hook so that the wire's end will be recessed inside the fish once cut. Cut with wire cutters. Careful that the hook doesn't fly off when you cut it.
Step 2: Bead On...
Tie the thread through the hook's eye on the head of the fish.
Bead as desired and tie the clasp to the end. The clasp will hook securely around the thin part of the fish's tail.