You will need...
InstaMorph - http://amzn.com/B003QKLJKQ
Hooks - I used circle hooks
DOA Glass Rattles - if you want your lure to make some noise.
Screw Eyes - 1/2" or smaller
pot to boil water
Step 1: Boil Water
Step 2: Heat Thing Up
You should see the white pellets turn clear and start sticking together.
Take a spoon and push the loose pellets into the clump of pellets and pull the clump out of the water.
Step 3: Make Your Lure
Take your hook and eye screw and place it into the mold. Also a rattler if you have one.
At this point you can keep shaping your lure until you like how it looks. If it becomes hard to mold just toss it back into the hot water to loosen things up a bit.
Step 4: Go Fishing!
See the lure with arms is the picture, I call this one the baby squirrel. I bet fish love squirrel!
Have fun! and let me know what you come up with!