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HOW TO CREATE A SUCCESSFUL KICKSTARTER CAMPAIGN

CASE STUDY: GOFISH CAM: The Extreme Action-Adventure Camera for Fishing

In 2014, two brothers came up with an idea for an underwater fishing camera while on a fishing trip. After securing funds from friends and family, and investing more than a year of time, GoFish Cam was born. GoFish Cam is a patent pending wireless, underwater action-adventure camera that sits on your fishing line and captures the real action of the sport.

This instructable shows how to create a Kickstarter strategy to take advantage of how you can validate your product, build early followers, and secure the funding that you need to turn your dreams into a reality. Keep in mind that the suggestions listed below have worked for us, but results may vary.

YOUR STEP-BY-STEP GUIDE

Email friends and family

Launch party Facebook (personal, professional)

Twitter (professional)

Facebook ads

Twitter celebrity paid posts

Email blast

Blogger outreach

Media outreach

Press Release (multiple written by team)

Paid professional media

Press Release

Event marketing (taking the prototype to tradeshows or meetup.com events)

Interviews

Newsletters

Instructables.com project

Kickstarter project updates

<p><a href="https://www.kickstarter.com/projects/gofishcam/gofish-cam" rel="nofollow">https://www.kickstarter.com/projects/gofishcam/gof...</a></p>

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