HOW TO CREATE A SUCCESSFUL KICKSTARTER CAMPAIGN
In 2014, two brothers came up with an idea for an underwater fishing camera while on a fishing trip. After securing funds from friends and family, and investing more than a year of time, GoFish Cam was born. GoFish Cam is a patent pending wireless, underwater action-adventure camera that sits on your fishing line and captures the real action of the sport.
This instructable shows how to create a Kickstarter strategy to take advantage of how you can validate your product, build early followers, and secure the funding that you need to turn your dreams into a reality. Keep in mind that the suggestions listed below have worked for us, but results may vary.
YOUR STEP-BY-STEP GUIDE
Email friends and family
Launch party Facebook (personal, professional)
Twitter celebrity paid posts
Press Release (multiple written by team)
Paid professional media
Event marketing (taking the prototype to tradeshows or meetup.com events)
Kickstarter project updates