The mobile app industry is booming and Gartner have forecast that it will reach $25 billion in sales by the end of this year. Over one million people a day purchase a smartphone, and more than a billion apps are being downloaded every single day.
Here are some recent industry statistics:
- 91% of all people on earth have a mobile phone
- 56% of people own a smart phone
- 50% of mobile phone users, use mobile as their primary Internet source
- 80% of time on mobile is spent inside apps
- 72% of tablet owners purchase online from their tablets each week
There are a lot of opportunities for people to start to create and publish apps as a part time job from their home. The costs to start in the app industry are relatively low.
These are the hardware and programs you need to enroll on to begin publishing iPhone and iPad apps on iTunes.
- $99/year Apple developer license
- Macbook – second hand is fine once it is quite recent
- iPhone or iPad – again second hand is fine
- Approx. $500 to create your first app.
This guide will walk you through the steps required to make and publish your first iPhone app.
Step 1: Do market research in iTunes to find out what people want to buy
Open up iTunes on your computer. Scroll down to the end of the screen, and at the bottom right, you will need the flag of a country. Click on this, and select the USA. The USA is the biggest store so it makes sense to do our market research where the most customers are.
Next up, pick a few categories you are interested in. The app store has lots of categories from kids games, racing game, action games and adventure games to productivity, medical and entertainment sections.
Now look at the top free and top paid charts in those categories. You can looking for traits… are there common themes going through the most popular apps? Eg. look in the racing category. There are a ton of car and bike racing games there.
See what is popular and come up with your top 3 theme choices.