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Step 2Know that your publisher is scared
Publishers saw what happened to the music industry. Sales of print books are down across the board. Publishers know things are going to change, but they don't know what that change is going to be. Know that your publisher is willing to experiment. Inspire them to be leaders. (ironic, but serious)
When we set up our own domain, showed the publisher the wiki (licensed CC, well before we signed our contract), and our blog, we were kind of scared they would be upset with us. We were surprised and relieved when they sent it around to everyone in the company as a model of how to use wikis and blogs. It was something they had been thinking about trying to do, but hadn't. Be the leader.
Image below CC aorr
When we set up our own domain, showed the publisher the wiki (licensed CC, well before we signed our contract), and our blog, we were kind of scared they would be upset with us. We were surprised and relieved when they sent it around to everyone in the company as a model of how to use wikis and blogs. It was something they had been thinking about trying to do, but hadn't. Be the leader.
Image below CC aorr
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