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Step 5Identify your advocates & the decision maker
Different publishers have different agent/editor structures, but in our case, we were working with an excellent Acquisitions Editor, who quickly understood our project, from the concept of the book, to the importance of Creative Commons. We convinced him, and he then convinced the Publisher.
Figure out who in the organization is the decision maker on the issue. Often this is going to be the Editor-In-Chief, or the Publisher. Figure out who the boss is, and figure out what their interest is in it. Know their motivation. Are they conservative? Push the profit potential. Are they known for groundbreaking books? Push the new-ness of the strategy. etc. In our case, we pushed profit potential, synergies (see below), bloggability, and newness/coolness.
Image below CC thinkpanama
Figure out who in the organization is the decision maker on the issue. Often this is going to be the Editor-In-Chief, or the Publisher. Figure out who the boss is, and figure out what their interest is in it. Know their motivation. Are they conservative? Push the profit potential. Are they known for groundbreaking books? Push the new-ness of the strategy. etc. In our case, we pushed profit potential, synergies (see below), bloggability, and newness/coolness.
Image below CC thinkpanama
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