One of the first steps to becoming a successful eBay seller is to attract viewers to your listing. Getting people to look at your item who normally would pass over it greatly increases your odds of a sale. For example, let's say 100 people are searching for a watch on eBay. 50 of them are not looking for something specific, while the other 50 know exactly what they want. Already, that is an excellent business opportunity. Out of every 50 people looking for a specific watch, maybe 1 one of them will be interested in what you have for sale. However, out of the other 50 people who are looking for a non-specific watch, maybe 25 of them will be interested in what you have.
So, if you can get buyers who are looking for a non-specific watch reading your listing, you automatically increase your potential sale percentage. It basically is the same idea as a garage sale. People don't usually look for something specific at a yard sale, but instead look for something non-specific in the hopes of finding something they want or need. In general, most buyers on eBay aren't looking for something specific. Regardless what they are looking for, get them to look at your listing, and you have the advantage over other sellers. In the next slide, I will show you the easiest way to do just that...
Step 1: Using keywords to Attract Page Views
The fact is, the only way to buy on eBay is by searching for the item you want. People use different keywords to find items they want without even realizing it. For example, if I wanted to buy a sports car, I could search " fast green hot rod" or I could also search " classic mustang". Those are all example of keywords. The trick is to find what the keywords are for the item you are selling.
A great way to find popular keywords is to use a search engine. You could use Google, or even the built in search on eBay. For example, typing "mustang" into the eBay search gives me these suggestions: "ford mustang", "mustang fastback" "1969 mustang", and "mustang parts". These are all examples of popular keywords that if utilized in the title of my listing, would greatly increase the listing page views. As I said earlier, it only makes sense that "more views=more sales".
Another way to find eBay keywords is by using the eBay Research Labs website (http://labs.ebay.com/erl/demoto/li). You simply enter the name of a item, then eBay automatically gives you keywords that buyers often type before they buy an item. This method requires you to sign into your eBay account before you can use it, but it is the best way to find popular keywords that I have found.