Step 1: Get Your Ideas in Order
What I did was used the information I found on awebsite to prepare a pitch to deliver to the kids in my Leadership Club. This website has a lot of ideas and materials too, which you can use, but I decided to make our own campaign instead of going with one of the big ones, because I wanted it to have a local flair. I also wanted to make a profit from our bottles, so we could pay for tap water filters. So I found our own source of bottles and designed a unique logo for them.
When you are recruiting people for your cause, you will overwhelm them with too much information. They will not want to memorize two dozen talking points. I figured we could handle 4. They are:
1. Water should be free and safe. At our school, we want tap water filters so students can have access to free and safe tap water to drink while at school. Proceeds from our water bottle sales will provide tap water filters for all students to fill their water bottles from, free of charge.
2. Water bottling companies are fooling people into thinking tap water isn't safe. Big name beverage companies undermine our faith in the safety of public water by leading us to believe that bottled water is safer, purer, or more healthy than tap. However, more than 40% of commercial bottled water comes straight from the tap.
3. Purchased bottled water is a waste of our earth's limited natural resources. Most single-use water bottles end up in landfills and are never recycled. Last year, 17 million barrels of oil were consumed to meet American demand for bottled water. This contributes to our dependence on foreign oil, as well as air pollution.
4. Aluminum water bottles are safer than plastic. Reusable plastic water bottles encourage the growth of bacteria. Also, plastic water bottles degrade over time, releasing chemicals which some say are harmful to your health. Heat from washing, microwaving, and storing your bottles in hot cars can accelerate this process. Our bottles are made of recyclable aluminum, epoxy-coated inside and out, and will never need to be replaced.
Step 2: Gather Your Troops!
You will want to meet no more than one day a week, and then try to keep the project down to 6 to 8 weeks. People usually don't mind helping out on a project, as long as they don't have to do much work, and it doesn't take too much out of their calendars. I have found that 30 minute meetings are long enough.
Step 3: Choose a Logo and Other Promotional Verbage
1. Design a logo or come up with a theme or something catchy people will remember and recognize. We started with lots of these license plates with slogans written in "texting language" or whatever you call that when you type on your cell phone. (-; We had a vote on which one represented our goals. Another popular one was "H82WASTE" but we finally chose "BACK2TAP" because we really felt the filters on the sinks was an important part of our campaign.
Step 4: Choose Your Bottles
Here's a little aside - we are a very small school, so we bought 150 bottles initially, and have three sinks to keep filters on. If we make a $2 profit on each bottle, this will be enough to pay for water filter replacement at the rate needed for our small student body. We chose the sinks in the science classrooms because every kid takes science and those sinks are monitored all day. The science teachers all agreed to having the filters mounted on their taps, by the way!
Step 5: Get Some Dough
Step 6: Publicize
Step 7: Collect Orders
1. A form with a summary of the talking points.
2. An envelope for collecting money.
3. The promise of a free water bottle if they sell a minimum number of bottles.