Step 3Digging a little deeper
Once you've found some stuff in the directory, take a look at some of the companies selling it. they will usually show a sampling of their products in the directory. if you go to the 'contact info' page in the directory they often have a real website, which may have a different sampling of products. in either case, the real catalog of products is usually far larger. it is often useful to ask about other similar items if you see something you like. also you will rarely find full information about an item on the web, you will need to ask for them for complete info (product specs).
Note - the artistic standards for a website in china are considerably lower than you are used to. I'm sure this will change in a few years, but as of 2008 a multi-billion dollar chinese company might have a website that looks about like your 17 year old cousin's myspace. so don't judge the company by their webpage - yet.