Step 1: The Four Corners
Step 2: Street Address
Step 3: Blue Background
Step 4: The Statistics
Step 5: Testimonial Box
Step 6: More Testimonial
Step 7: The Simple Headline
Step 8: Added Color for More "Pop"
Step 9: Conclusion
What have we learned here? First, we learned that the design is secondary. The idea and message behind the design should come first. The message should be relevant to the reader, and it should convey value.
In this case, our message was relevant to recipients because they live in the same area as the recent sales we've showcased. The postcard conveys value to potential sellers because it shows — factually — that this agent can give them what they want.
This tutorial is brought to you by the Real Estate Postcard Marketing, An Insider's Guide to Postcard Success. If you'd like more postcard design tips, you'll find them in this book!
The book's website: http://www.realestatepostcardbook.com