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Step 3Plan your piece
Now that you know the dimensions of your wall, you can plan your piece.
The Message
This part is up to you and involves many factors. I offer some of these questions as starting points:
- What do you want to say that thousands of people will read each day?
- How can you involve your audience in the making of the message?
- What message will do the most good in that area?
- Will the message get attention or be ignored?
- Is the message in terms people will understand?
- What are your intended consequences and how can you maximize them?
- What are possible unintended consequences and how can you minimize them?
- Remember that the "fill" of your letters will be the ads, so incorporate that into your concept.
More starting points from the Anti-Advertising Agency website.
how could you turn this space into something interesting and meaningful?
The Message
This part is up to you and involves many factors. I offer some of these questions as starting points:
- What do you want to say that thousands of people will read each day?
- How can you involve your audience in the making of the message?
- What message will do the most good in that area?
- Will the message get attention or be ignored?
- Is the message in terms people will understand?
- What are your intended consequences and how can you maximize them?
- What are possible unintended consequences and how can you minimize them?
- Remember that the "fill" of your letters will be the ads, so incorporate that into your concept.
More starting points from the Anti-Advertising Agency website.
how could you turn this space into something interesting and meaningful?
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