There was a time when loyalty came naturally. People went to the same stores and bought product of the same brand for years, not caring about what was new in the market. They believed in the brand, and the belief never faltered.

That era of customer loyalty is over.

Today it’s all about marketing. Brands are everywhere,competing for attention through billboards, print ads, TV commercials, etc. It is all about who market themselves the best. Your products might not be the best, but you still might be more successful than others because of your marketing.

The same applies to the digital world as well. A company, a brand, a name - all are created on the foothills of extensive marketing. It is just not enough anymore to create and design a website and then get good web hosting services to host it. These are just the initial steps to a long struggle to the top.

But you can make that struggle easier by simply understanding what online marketing entails. This knowledge will help you choose the right marketing tactic, and transform your company into a roaring success through implementation of the chosen strategy.

Types of Marketing:

Given below are the various ways in which you can market yourself online and increase sales:

Step 1: Search Engine Marketing (SEM)

This form of internet marketing increases the visibility of your webpage through optimization and advertising.

  • Search Engine Optimization: This is a non-paid form of SEM. This includes link building, indexing, sitemaps etc. The main aim is to make your site more visible in the search results.
  • Advertising: This is a paid form of SEM. This includes putting up ads in the most popular search engines like Google, Bing, Yahoo, etc. You can select from a variety of ads like pop up, banner, embedded, floating, etc. You can use payment methods like pay per click or pay per impression.

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