Choosing the right title and keywords can be the difference between an instructable going to the front page of Google search results or crashing and burning into the dreaded no-views land of the internets.
While keywords and title are not the only thing that will determine the popularity of a project, choosing the right ones will help other people find and share your work!
In this instructable I'm going to teach you how to choose titles and keywords and also how to use The Google AdWords Keyword Planner. I use it weekly - it's a super handy tool!
Disclaimer: I am by no means an SEO expert, but I have been publishing instructables for nearly eight years now! As of this writing I have over 20.5 million views and 338 instructables, 32 of which have 100,000 views or more. I'm also the author of the most viewed instructable on the site. So I guess I'm saying I know a thing or two. ;)
Plus, I think anyone at Instructables HQ can tell you I obsess over naming things properly. Whether it's a project or a contest, my first thought is always: "Yeah, that sounds awesome... but what are you going to name it?"
The first step of coming up with a title involves thinking about what other people will search for to find your project.
In this step, let's use my recent instructable for ice cream cake as the most basic of examples. I made it with the intention of being a copycat Dairy Queen ice cream cake, so that should be taken into account for either the title or keywords.
The best way to come up with titles is to ask yourself, "What would I type into Google to find this project?" For the ice cream cake, this is what I came up with: