Choosing the right title and keywords can be the difference between an instructable going to the front page of Google search results or crashing and burning into the dreaded no-views land of the internets.

While keywords and title are not the only thing that will determine the popularity of a project, choosing the right ones will help other people find and share your work!

In this instructable I'm going to teach you how to choose titles and keywords and also how to use The Google AdWords Keyword Planner. I use it weekly - it's a super handy tool!

Disclaimer: I am by no means an SEO expert, but I have been publishing instructables for nearly eight years now! As of this writing I have over 20.5 million views and 338 instructables, 32 of which have 100,000 views or more. I'm also the author of the most viewed instructable on the site. So I guess I'm saying I know a thing or two. ;)

Plus, I think anyone at Instructables HQ can tell you I obsess over naming things properly. Whether it's a project or a contest, my first thought is always: "Yeah, that sounds awesome... but what are you going to name it?"

Paso 1: Coming up with a title

The first step of coming up with a title involves thinking about what other people will search for to find your project.

In this step, let's use my recent instructable for ice cream cake as the most basic of examples. I made it with the intention of being a copycat Dairy Queen ice cream cake, so that should be taken into account for either the title or keywords.

The best way to come up with titles is to ask yourself, "What would I type into Google to find this project?" For the ice cream cake, this is what I came up with:

  • ice cream cake
  • ice cream cake recipe
  • dairy queen ice cream cake
  • homemade ice cream cake
  • DIY ice cream cake
  • how to make an ice cream cake
In my opinion, titles are best when they're no nonsense and tell you exactly what you'll see when you click. I always try to stick with that when I come up with titles.
<p>Thank you for this nice Instructable. I like it.</p><p>Please check out my Instructables too.</p><p>I have my first contest entry This Halloween. Please Vote.</p><p>Thank you so much</p><p>I love the Information for the KEYWORD PLANNER</p><p>Sparky Solar</p>
<p>Howdy Jessy! I'm digging using the keyword planner, but I'm trying to figure out if there is a way to do it without starting an AdWords marketing campaign. I can't seem to get to the tool without also giving google my CC# to start an ad campaign.</p>
<p>great article, i always believe that choosing the right keyword is the start to a sucessful campaign</p>
<p>I usually reach for the flag button when I see SEO projects...</p><p>;-)</p>
This could be very useful! Thanks! I also find it useful to use any possible word combinations I can think of.
<p>After reading this, I am wondering if it is worth the time and effort to go back and re-title previous instructables and change key words to increase views. I am most curious about the title because I have changed the titles before and I noticed for a brief moment in the search engine it showed the previous name. I hope you understand what I am saying. Anyway thank again.</p><p>sunshiine</p>
<p>If definitely wouldn't hurt! Though I have to confess that sometimes it seems making a change waaaaay after the publish date doesn't make much of a difference. </p><p>I tweaked some of my old projects a couple years ago and haven't seen much of an increase, but it could also be because they're just not heavily searched. Sometimes it's hard to tell!</p><p>It's always better to start with an awesome title and get lots of clicks right away - that means you'll have a higher chance of getting to the top of the search results and staying there!</p>
Thanks so much jessy. I need to try the program you mentioned. I hope it is an easy one. I do not usually download stuff because sometimes I have experienced pc problems when I did and don't have the knowledge to remove the program and fix the glitch. I am considering it though for this. Have a great day.<br>sunshiine
<p>Probably not worth it after the initial share and first big batch of views. Also if some of those older instructables are still alive and getting traffic (especially from Google) then changing keywords and titles is most likely one of the worst things to do.</p><p>So my guess would be - try the changes (if you want so) on instructables which you feel (or check) might be searched for, yet are not being found as of now.</p>
Thanks for the input and do have a splendid day!<br>sunshiine
<p>You read my mind Jessy!! I am opening a blog and in the past few days I read tons of guides about SEO...yesterday I spent the whole morning changing titles of the items sold in my shops and a couple of other things. I'm not even done with them. </p><p>Your 'ible is so useful, I learned new things from it and you explained some of the things I learned these days in a much better way. Thank you so much!<br>It's time to go through all of my Instructables... :D</p>
<p>You're welcome! I'm still figuring out SEO on Etsy - it's so much more complicated than tutorials. Just too many folks fighting for a chance to be seen, I guess?</p><p>All of these tips are super useful for blogging too - I use them on my site with pretty good results. Though I need to update it so bad. :P</p>
<p>I don't blame you :D I'm going crazy with mine and I'm just beginning...<br>One question: is renaming photos important on Instructables or just useless?</p><p>I have recently received SEO guides from other 2 online websites I sell in and althought things are always about the same ones, I admit it's getting confusing!</p>
<p>Naming the photos is pretty useless here and I never fuss with it since photos get renamed once they're uploaded anyway. I'm crazy about doing that on my site though. It's a really good habit to get into to! :D</p>
<p>Thanks soo much!! This will help me so much for my future 'Ibles! Favorited, you're awesome. Like sunshiine, I was thinking to do the wouldn't take too long for all my 'Ibles! :D</p>
<p>Yay! Happy I could help :)</p>
<p>This is exactly what I needed. You are awesome Jessy. Thank you for the enlightenment :D</p>
<p>Yay! You're welcome :)</p>
<p>Thanks Jessy. A quick question; do you use quotations or something when entering a long tail keyword? In the past when I've tried to use long tail, all the words of the phrase come up as individual words. I guess I always figured you couldn't enter a phrase.</p>
<p>In the old Instructables editor, you do have to encase the long tail keywords in quotations so they don't get broken up - but the new editor is awesome and fixes that problem. :D</p>
<p>Thanks very much for this Jessy, used it in my latest instructable!</p>
Thanks for this! I always struggle to come up with titles.
<p>Nice breakdown, this is a good reference to keep around </p>
<p>Thanks Jessy, I've been curious about the best ways to go about titling my Instructables for some time. The tips you provide here make a lot of sense, thanks for sharing!</p>
<p>very useful information. Thanks for sharing</p>
<p>Very useful instructable. </p><p>Going to go back and do some longtail words now. lol</p>
This is awesome thanks =D
<p>Excellent info here... Thanks for posting!</p>
<p>2 little words x 3: THANK YOU! Thank you! Thank you!</p><p>Have an awesome week!</p><p>sunshiine</p>

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Abr 29, 2014


Bio: I make things at Instructables! I like embroidering, dancing, eating, jrpgs and inexplicably cute animals. // follow me for even more tutorials: ...
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