Airborne Visuals will be presenting you the rules specific to using displays and furniture in a 10' x 10' booth which is the smallest and most common exhibit size. For larger exhibit displays, you can see here our article on other trade show booths rules,
The following information is a general trade show guidelines commonly accepted (and variably enforced) at most trade show convention centers. These rules will however differ significantly based on the venue, the show management and the decorator so always check your exhibitor manual for full details.
Step 1: Identify Your Booth Type: Linear, Standard and Perimeter.
A standard booth is any trade show booth that shares a common back wall and adjoins other exhibits on one or two sides. A corner booth is a linear booth exposed to aisle on two sides. All other guidelines for linear booths apply.
A perimeter trade show booth backs up to a wall of the exhibit facility rather than to another exhibit. This space gives you the option of extended height on the back wall and side walls of the booth. It also tends to come with a premium price.
Step 2: Wall Height Regulations
For perimeter booths: maximum height is 12'. This 12' height may be maintained on the sidewalls of your booth up to a distance of 5' from the front aisle. The remaining length of the sidewall may be no higher than 4'.
Step 3: Read the Exhibitor Services Manual.
If you're not sure what is permitted, you will need to submit your layout for approval by Show Management but know that these approvals aren't always granted. It's better to address specific questions in advance rather than on the way back to your hotel when your booth is turned away by management.
Step 4: Identify Accessories and Add-ons That May Required Extra Time, Effort And/or Money.
For all linear booths starting with 10' x 10' spaces (but also valid for 10' x 40'), your display materials should be arranged in such a manner so as not to obstruct sight lines of neighboring exhibitors.
The maximum height of 8' is allowed only in the rear of the booth space, with a 4' height restriction imposed on all materials in the remaining space forward to the aisle. (Note: When three or more linear booths are used in combination as a single exhibit space, the 4' height limitation only applies to that portion of exhibit space which is within 10' of an adjoining booth).
Step 5: Counter and Kiosk Rules
Step 6: Mind the Rules for Canopies and Ceilings.
Hanging signs that suspend from the exhibit hall ceiling truss are, as a general rule, not permitted for in-line or linear booths.
Step 7: Towers and All Things Statuesque
Step 8: Consider Your Lighting Options.
- No lighting, fixtures, lighting trusses or overhead lighting is allowed outside the boundaries of the exhibit space.
- Lighting must be directed to the inner confines of the booth space. Lighting must comply with facility rules.
- Lighting which is potentially harmful, such as lasers or ultraviolet lighting, should comply with facility rules and be approved in writing by exhibition management.
- Some halogen bulbs are strictly prohibited by Fire Department codes in some convention centers especially in Las Vegas.
- Lighting that spins, rotates, pulsates, and other specialized lighting effects should be in good taste and not interfere with neighboring Exhibitors or otherwise detract from the general atmosphere of the event.
Step 9: Ask for Help!
We wish you a great success at your next trade show! Thank you for your attention, we hope it helps.
Airborne Visuals Team