'Guys who try to lick their elbows on webcam' is a postmodern video for the cyber era. It features a seminal eighties europop soundtrack by Sabrina, and its slighty seedy and somewhat unnerving gallery of webcam chatters (served under a decorum of strawberry icing) navigates the undertows of cyber subculture.
At first, the video appears harmless enough: 22 men, of various ages, ethnicities, and backgrounds, are seen to be ridiculing themselves on webcam.
While this might raise a laugh or two, the sexual subtext is essentially bleak: the internet distorts human relationships to a point where self-consciousness vanishes in the face of the most primal urges.
'Guys who try to lick their elbows on webcam' raises issues of privacy, image ownership and voyeurism. Its captivating imagery make it utterly compelling but uncomfortable viewing.