How to make a DMCA Take Down notice

Step 5 Next, fax or certify mail a copy to the DMCA designated agent.

If your material is not removed immediately or within a few days or even within 10 days then the site probably figures you won't bother with pursuing litigation. However, don't sweat it if they ignore your notice. Just consult a good intellectual property attorney (usually the most aggressive will be working for a competing web site) and open a bank account in preparation for making a large settlement deposit.