Step 4: The intro step and title
Good title: How to make a _ to help you _ for less than $_.
Good title: Improve your _ by _ and _.
Bad title: The Widget by Username!
Bad title: What everyone has been waiting for: the AWESOME PROJECT!!!!!
On a search engine, people looking for the information in your Instructable typically only see the title and not the introductory text, so make sure your title conveys enough about your Instructable.
Cute titles are OK only when used in conjunction with an informative title:
The AWSOME PROJECT: How to make a _ to help you _ for less than $_.
For the intro step, provide an image and a short description of the project.
Try to describe the project using different words than the Instructable's title.
Check here for an excellent introductory step.