Step 2Getting away with it.
This is the easiest part! If more people understood this, we would all be artists!
To get away with it, all you need to do is:
1) Tell people it's art with a straight face. Never let on otherwise.
2) Determine some sort of theoretical basis and/or historical context for the creation of your work. If anyone ever question's the integrity of your work, quickly refer to its theoretical basis (no matter how silly or ill-informed it may be).
3) Context! Context! Context! Remember, a shovel in a museum is priceless. A shovel in your garage is a shovel... unless...
4) You tell people that the shovel in your garage is a priceless work art and act accordingly. It's important to always be self-righteous and hold your ground.
5) (optional) It always helps to make something utterly useless outside of its own creation. If your art starts having some sort of social use-value or benefit, then people will have trouble believing its art and not something more practical, such as, for instance, a shovel.
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