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Step 5Self-promotion-a-go-go
After having created a work of art, it's then important to tell everyone you know (and many people that you don't know) just how great and historically significant it is.
Inform all of your friends of the creation of your new work.
Inform all of your enemies too.
Submit it for inclusion in gallery shows and exhibitions.
Create a buzz about it on the internet by submitting it for consideration on a number of influential blogs.
Contact the press!
Talk about it ceaselessly at every chance you get.
Inform all of your friends of the creation of your new work.
Inform all of your enemies too.
Submit it for inclusion in gallery shows and exhibitions.
Create a buzz about it on the internet by submitting it for consideration on a number of influential blogs.
Contact the press!
Talk about it ceaselessly at every chance you get.
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If you care, here is my outlook on the matter:
http://randywritesletters.com/051.html
There is so much crap about movie stars/starlets in the media it just recomments on the standard of the media. I would be suprised if this work was featured in any specialised art magazine, but hey im ok if im wrong
My goal is not to be in a specialized art magazine. I'm not making art for the "specialized art" world.
I rather my artwork be a one paragraph blurb between a small-town sex scandal, Hannah Montana and a cat chasing a bear up a tree, than in Artforum. I am not making art for Artforum and have no use for it.
If my goal for making art is to widely disseminate and exchange ideas, then I can do it myself on the internet and virally through "lower" forms of press that actually reach the audience I intend to find. Of course, the problem with stooping so low is this is not a sustainable way to survive (without quitting the day job), like you pointed out:
Lets not get precious here, we all know that any industry or activity has a standard way of progressing through the accepted channels
I think this is where you and I fundamentally differ. I have no desire to be part of the art "industry." The standard channel for art is pretty bleak and elitist. As an emerging artist, your only two real ways to make a living at is to cater to a bunch of rich collector twerps (through the gallery system) or rely on the generosity of corporate patrons (directly or through festivals). Clearly, there are rules that have to be followed if you want to play this game and it is not a fun game to play.
However, if as an artist, you assume that everything you produce is at a loss, then you are free to produce whatever you want, for whomever you want and display it where ever you want. Assuming that you are making art for the masses, this makes much more sense (as opposed to making art for the masses and then groveling at the feet of art patrons for a scrap of meat). I rather have notoriety in certain sections of popular culture than small circles of the art establishment because I feel this will ultimately be more valuable. Of course, the obvious shortcoming here is that no one has figured out how to efficiently monetize mass notoriety, where as, the art world, has already solved the problem of monetization. However, I think it is only a matter of time before this problem is effectively solved and the art world (and most "art") as we know it is rendered irrelevant.
Perhaps you can read this and say I don't fully practice what I preach... but this Instructable is nonetheless what I learned hanging projectors in snooty art galleries in NYC...