How to make your fortune at cards

Step 10 Take publicity shots of you and the new product

You need to be able to publicise your new product and to do that you'll need some really nice photographs of it. Playing cards are hard to take photos of because they are thin and if they are white then they can look a bit weak, but with a bit of care you can make them look as nice as they are in real life.

It's time to get your digital camera out again and use all the skills you learned taking pictures of the poo to take some nice pictures of the packs. You'll probably benefit from being able to retouch the images on a package like Photoshop to make sure that they look their best.

Get a friend to take some nice pictures of you holding the cards or some kids paying with them. Most newspapers like the human touch, they know that their readers will need a person that they can engage with.

You will want to write a nice bit of copy to go with the pictures. For me it was tough, poo is so ripe for gags that I had to really stop myself. The cards themselves contain no offensive language so I had to stop myself making all the jokes and puns that I wanted to, because that would give the wrong message, and let's face it I am doing enough to challenge the world with the whole concept in the first place!