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Step 12Mail out to happy customers
This whole instructable has been about making dreams come true. You want to make some cash, you need to get your ideas out there and realise them as real products, but don't forget your customers, they see a product they like and they want it and you are fulfilling their dreams of ownership, or if they are giving the product as a gift, your are making them feel good by supplying a product that they think will bring happiness to someone they love.
Make the shipping something that they will enjoy as well.
I was always impressed by Firebox.com and the way that they included a free pack of sweets in every pack they shipped. Every time I ordered and received a parcel from them, I felt special in that they had thought to give me a little gift, it made me feel loved as a customer. Because my product is quite cheap, I couldn't afford to put sweets in with every parcel so I thought of something else that could make the parcel special. I have to print an invoice with every pack so instead of making this boring I printed a special project on each one so that if the recipient opened up the invoice label they would find a little fold up origami shirt inside with instructions. The shirt was designed to be like a zoo keeper's shirt but the badge on the pocket says Poo Keeper.
Take great care when shipping to make sure that the customer gets their stuff quickly and it is in good condition when they get it.
Remember if you build a brand then the next product you sell will be even more successful because you will have all those happy customers from your first time round, ready to come and buy things from you.
Make the shipping something that they will enjoy as well.
I was always impressed by Firebox.com and the way that they included a free pack of sweets in every pack they shipped. Every time I ordered and received a parcel from them, I felt special in that they had thought to give me a little gift, it made me feel loved as a customer. Because my product is quite cheap, I couldn't afford to put sweets in with every parcel so I thought of something else that could make the parcel special. I have to print an invoice with every pack so instead of making this boring I printed a special project on each one so that if the recipient opened up the invoice label they would find a little fold up origami shirt inside with instructions. The shirt was designed to be like a zoo keeper's shirt but the badge on the pocket says Poo Keeper.
Take great care when shipping to make sure that the customer gets their stuff quickly and it is in good condition when they get it.
Remember if you build a brand then the next product you sell will be even more successful because you will have all those happy customers from your first time round, ready to come and buy things from you.
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