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Step 9Start talking to retailers, get your own retailing up and running
My intention was always to sell via dadcando. The web is a brilliant tool for individuals to sell to individuals.It has opened up commerce to the masses in the way that Gutenberg movable type printing presses opened up information and book reading over 500 years ago.
Before eBay, if you wanted to make and sell your product you either needed a shop or a wholesaler and then you had to beg them to take your product and supply it to them at a price that they wanted to pay. Now days in the big wide world of high street retailing it's not much different. A typical high street chain will want to tell you how much they think they can sell you product for and then they will want to buy it off you for half of that, minus the VAT (or other sales taxes) and any other discounts they can dream up... early payment discount (still only paying for the product 60 days after you delivered it to them), placement discount (i.e. you pay them to put it on the shelf), discounts for ordering larger orders, sales or return (i.e. they won't pay you for any product they can't sell) and to cap it all, they may well want you to pay for the shipping to each of their outlets. PHEW! it's a wonder that anyone can afford to do business with the high street retailer.
Enter the web: brilliant, you put an advert up, people find it by searching and then you ship it to them. The buyer pays for shipping or contributes towards it and pays the full price. The buyer usually gets a cheaper deal because he or she is buying direct... everyone wins.
While you are waiting for you cards to arrive, you can be sorting out your eBay advert and phoning up any web based retailers that you think might be able to sell your product.
I was able to get Firebox.com interested in stocking Plop Trumps. They loved the idea and were happy with the price I quoted them. But I also have my own website dadcando, so I was able to make up a nice selling page there as well.
Before eBay, if you wanted to make and sell your product you either needed a shop or a wholesaler and then you had to beg them to take your product and supply it to them at a price that they wanted to pay. Now days in the big wide world of high street retailing it's not much different. A typical high street chain will want to tell you how much they think they can sell you product for and then they will want to buy it off you for half of that, minus the VAT (or other sales taxes) and any other discounts they can dream up... early payment discount (still only paying for the product 60 days after you delivered it to them), placement discount (i.e. you pay them to put it on the shelf), discounts for ordering larger orders, sales or return (i.e. they won't pay you for any product they can't sell) and to cap it all, they may well want you to pay for the shipping to each of their outlets. PHEW! it's a wonder that anyone can afford to do business with the high street retailer.
Enter the web: brilliant, you put an advert up, people find it by searching and then you ship it to them. The buyer pays for shipping or contributes towards it and pays the full price. The buyer usually gets a cheaper deal because he or she is buying direct... everyone wins.
While you are waiting for you cards to arrive, you can be sorting out your eBay advert and phoning up any web based retailers that you think might be able to sell your product.
I was able to get Firebox.com interested in stocking Plop Trumps. They loved the idea and were happy with the price I quoted them. But I also have my own website dadcando, so I was able to make up a nice selling page there as well.
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