Introduction: How to Read Wired Magazine!

Picture of How to Read Wired Magazine!

I love Wired and have been a subscriber for many years. I am a big fan but don't like the way the ads hamper my ability to read the magazine. I have repeatedly expressed my opinions about the amount, and invasive nature of the advertising. I've told many a re-subscribe agent (who told me they can take and do pass on suggestions) that I'd pay a lot more than the $10 yearly subscription for a less in-your-face take on the advertising. I wrote the editor. I complained to anyone who would listen. And now you are listening, or rather reading, so here goes my "how to" on reading Wired Magazine. Maybe you agree, and maybe they will hear what we think.

Step 1: Get Prepared

Picture of Get Prepared

Get out your favorite cutting impliment. I like box cuters. !*!*!* AT ALL TIMES BECAREFUL NOT TO CUT YOURSELF *!*!*!

Step 2: Cut Open the Shipping Bag

Picture of Cut Open the Shipping Bag

Use your knife to cut open one end of the bag. I like to cut on a top or bottowm to make a long, rather than wide, bag.

Step 3: Remove the Magazine

Picture of Remove the Magazine

Pull out your Wired magazine. Leave the advertising card in the bag. The bag is now empty except for the card. Now your bag is a great place to dispose of those anoying Magosites!

Step 4: Flip and Shake

Picture of Flip and Shake

The easist magosites to remove are the subscription cards that are just williy-nilly placed throughout the magazine. Hold your Wired upsidedown by the binding (?, fold, crease ) and do a flip through while shaking. This should dislodge most of the loose cards.

Use that shipping plastic, that you have converted into a bag, as your storage for the magosites. This allows for easy disposal or recycling as you see fit.

Step 5: Thumb Through Your Wired

Picture of Thumb Through Your Wired

Pick up your Wired Magazine and do a quick thumb through. I like to do it quickly, like you were flipping through a stack of cards or an animation flip book. There will be obvious stops in this process. These stops are the location of magosites or invasive advertising.

Major offenders are:

Gummed in Booklets. These are sticky gummed in booklets that really get in the way of a good read.
Subscribe Cards: These are either mounted or just tossed in. These also come out in a first pass.
Thicker Pages: These ads want your attention. Cut them out!
Fold Out Pages: Hey look, a pre perforated tear out seam that looks like an ad fold. RIP!

Step 6: Remove Offensive Ads

Picture of Remove Offensive Ads

It may take you a few passes, but if you are dileginent you will suceed in removing invasive ads. As you thumb through you will need to look harder and harder. Ads become sneakier as they start losing friends. They will try to hide.

Remove gummed in booklets, the gum, and then, if it makes you feel better, use the knife to cut out the gum tab. (See cutting in one of the following steps.)

You can also cut out the leftover parts of a perforation gone astray or just plain cut before the perforation tear for a smoother flip and a "I do what I want, not what you want, Magazine Man!" kind of feeling.

Step 7: Cut It Out!

Picture of Cut It Out!

Yes, Wired, stop it already with the invasive ads! Actually this step is about how to cut.

I like to cut as close to the binding (can you call it that in a magazine?) as possible. To do this is cut on the side that is closest to either end. If you are on page five and want to remove a thick page, I lay the knife on page four and just barely score the page. If you really cut or press hard you may take out pages 5 - 10. Careful! If you put the knife on the least amount of pages you should be OK. That will allow you to get as close to the crease as possible. Once you have scored the page, gently try and rip it out. If it doesn't come, score again and keep trying until it easily comes out.

Step 8: Tidy Up Any Loose Ends!

Picture of Tidy Up Any Loose Ends!

Now that you are magaosite free, take some time to protect yourself and nuke your address label. Cut it off the bag and shred it. Do what you want with the bag of magosites. I like recycling, but if you could stuf all that into a postage paid envelope of some junk mailer that would be fun too.

Step 9: Read Wired!

Picture of Read Wired!

Sit down and enjoy the fruits of your labor. An intrusive ad free Wired Magazine. Don't you wish you could have skipped steps 1 thru 8?

This month I noticed my routine was less painful and I only got 4 magosites out of my magazine. I sent this letter to the editor:


Your magazine is great. I love it all... all but the invasive advertizing. My
monthy ritual of de-magositing my Wired, was utterly painless. The 4 "Subscribe
to Wired" cards all but fell out. No extra thick pages, gummed in advert books,
or "look at me I'm a 4 page spread in 2 pages" fold outs? Is this a fluke or a
new direction. I hope the later!

Willing to pay $40 for less advertizing (and less invasive advertizing)!


If you would like to send a aimilar email encouraging the good trend seen in this months Wired do so by emailing

What you are not subscribed? It is a must read!! Go subscribe here!


Sydney Classifieds (author)2013-03-24

Nice one :) Other magazines has the same paper "features" too.

Amp_Mohd_Khairum (author)2009-02-12

This actually apply to any consumer-branding-magazine. and I more likely to read wired than any other magazine

strangeseraph (author)2009-02-08

I like this: As a side note, subscription cards from magazines can be shredded in a blender and turned into paper. :) Check my favorites to see a paper tutorial I like.

ARVash (author)2007-06-06

:< I wish I had read this article before I accidentally screwed up my Scientific american :<.

corkysaintclair (author)2007-05-18

hahaha how to read a magazine! i love it.

Captain Pedantic (author)2007-02-07

This site is not YOUR BLOG. I'm really getting sick of these "spleen venting" nonstructables!

and im realy sick of u flamers who just go and attack people who took the time to share tips that helped them. I personaly think this is great because im sick and tired of those thick adds always screwin me up havin to remove them while reading. Like you said, this is instructables not "flame anybody who doesnt show how to build something but shows helpfull" i dont mean to just like let off on u but im frustrated with it.

Helpful tips? Do you really need help to show you how to rip ads out of a magazine? This was not intended to provide useful instructions on how to do anything, but merely to express an opinion.

I wrote the editor. I complained to anyone who would listen. And now you are listening, or rather reading, so here goes my "how to" on reading Wired Magazine. Maybe you agree, and maybe they will hear what we think.

Opinions are fine, and I happen to agree with this one, and do the exact same thing when I read my Wired. But this is not what I come to Instructables for. This belongs on a blog or broad-based social networking site like

This site is about making things. Posts that "don't show you how to build something" but give useful tips and ideas toward building things (Like this one) are part of what is great about this site.

And re: Jezza Bear's post. I wasn't suggesting that it was an advert...

P.S. You call my comment "flaming"?!???

then if you dont come to instructables to read this kind of stuff. then dont read it...

He did make a Wired free of Ads. I usually stop at the Flip and Shake method, as I get really annoyed by the cards falling out all over the place. Does anyone *really* need to be shown how to do this? Probably not. But it's a neat hack, and something worthy of sharing.

_diyMATT (author)jeffreyf2007-02-08

A neat "hack". I think thats a bit of a stretch. If I burn my toast I don't scrape it off to make it edible and then call it a "hack" and photo document it. At least it had good grammer and well layout out. I'll give him thumbs up for that. Now...I need to go make a Kin'ex gun that is rapid fire and folds away into a Altoids tin and can be recharged from my USB port on my wooden laptop.

jeffreyf (author)_diyMATT2007-02-08

Can you work in an LED or two?

When I wrote "this one" I was trying to link to

While it may be light, there is still instruction here, and so this definitely qualifies as an Instructable. I'm sure there are tons of people who haven't considered cutting out the ads from their favorite magazines and will find this very empowering. If you don't like a particular Instructable, use the rate it buttons and move on. There's no need to leave comments like this.

Well said, this particular one is just an advert. Come Instructable Moderators, we expect more of you than this.

lemonie (author)2007-02-10

Once you've removed all the crap, is Wired actually worth reading?

mutant (author)lemonie2007-04-04

yes.... It is awesome. I love wired. I really liked the old issue about modern day equivalents to super powers. It was awesome. They are starting to run outta material recently though.

TheDevilsDue (author)2007-03-01

Personally, I don't mind having the price of my magazine subscription subsidized by ad revenue. $10~$12 yr. is way better than $50~$60 yr.

Austinisi (author)2007-02-14

I do the same thing with pop sci

icemanwpg (author)2007-02-09

Woww !! Very impressive. "How to read a magazine" !! *Shaking my head* This is NOT constructive at all people! Can't believe I wasted my time writing this comment even. (And I'm being nice here, really!)

TimAnderson (author)2007-02-07

I used to subscribe to WIRED magazine but they made it too hard to read. Here are some of the methods they use: Have pages with no page numbers Hide the table of contents somewhere after 10 or 20 or so pages of ads. Give an article a different name on the cover, the table of contents, and the article itself. Go with zingy titles that don't reveal the subject of the article. Break the articles several times "continued on page 87" Change fonts and colors in the middle of an article for no reason. Have colored text blocks for no reason, randomly print some text and backgrounds in colors like yellow and orange for no apparent reason, I sort of miss the ENTHUSIASM!! that Wired conveys. Each issue some new people are THE NEXT BILL GATES!!! And a dozen new products YOU GOTTA HAVE!!!! There used to be a bay-area techthusiasm magazine called MONDO 2000. They had weird graphic design but it worked. Wired graphic design looks a bit like Mondo, but when Mondo printed yellow text on an orange background they did it for a reason and it worked. That said, I loved the roundup-resistant coca article Wired printed. Did they ever find the origin of the genes?

jeffreyf (author)TimAnderson2007-02-07

I loved Mondo. I would disagree that their graphics worked, however. (Okay, it worked in a sense, in that it did a great job of creating a cyberpunk "computers are wicked-cool!" feeling, but failed when it came to legibility.) Wired clearly tried to take their trophy for most illegible layout by using some of the same theories of "let's use rainbow colored text over a big picture of a rainbow!" design. They seemed to have toned this down over the last few years, and Wired remains one of the few magazines I read on a regular basis. Vis a vis advertising, someone put together a great article using the thickness of wired to measure the health of the tech economy. I can't find it now, but it was very clever. It seems we're in very healthy, but not quite bubble territory right now. Also. I just realized something. We're old.

fungus amungus (author)jeffreyf2007-02-08

Hey, at least it wasn't Raygun, the magazine where graphic designers declared war on the readers.

johnson_steve (author)2007-02-07

I for one found this totally hilarious, but thats probably because I'm one of the poor sobs who has to put those adds in. I work in the bindery that makes (among many others) wired magazine. Yes you call it binding it's made on a binder. there are 2 types of 'subscription cards' bind in and blow in (people actualy pay us to have those things fall out.) in many cases the cards included with the magazines for subscription are not as good of a deal as the ones intended for the newsstand; so go grab a card out of a magazine in the store next time you want to renew it may save you some cash. as for your Major offenders: Gummed in Booklets: Magna-srips or quad-a-logs depending on their size and who made them. these are a total pain in the ass and trust me we hate them much more then you do. You only get 1 a month I could have to deal with 120,000 in a day these are one of the most difficult things to get into a magazine. Thicker Pages: usualy much easier to work with but can cause quite a few paper cuts (anyone who laughs at this has never had a couple dozen paralell paper cuts at the same time.) Fold Out Pages: these are not as difficult to work with as the magna-strips but quite a bit worse then a regular page. you are suposed to rip these out. that costs extra. "Willing to pay $40 for less advertizing (and less invasive advertizing)!" don't kid yourself the way the industry is set up there is a low flat per page rate that must stay competitive and all the adds have their own rate we don't make money on the magazines it's the adds that make it profitable no amount of complaining to wired is going to help because if they pulled the adds the magazine wouldn't be cost effective no matter how much you pay for the subscription. there are magazines that cost $40 or more for a 1 year subsrition and they still have lots of adds. BTW: it's not rants anymore that section of the magazine has been renamed 'chat'. Is that the newest one you have cause I just tossed out my march issue. but then I didn't have to pay for it either. thank you for venting so that I could do the same (just got off a 12 hour shift making the 634 page spring vogue special; and you think wired has a lot of adds.) just glad to see someone hates these things as much as I do.

ewilhelm (author)johnson_steve2007-02-08

This is one of the key reasons I love Instructables! This kind of insight is fascinating, interesting, and generally awesome! Are you anywhere near San Francisco? It would be great to do an episode of Instructables TV on how magazine are bound.

johnson_steve (author)ewilhelm2007-02-08

I wish. I'm in Milwaukee and it's -12F I don't even want to know how warm it is in San Francisco.

How about writing up an instructable about how all the ads get placed into magazines? Nobody here will be using the info to do it themselves, but it would be fun to read about. Here in SF we've switched from our light jackets to our rain jackets. It's awful. OK, that was mean.

Sharpie_Samurai (author)2007-02-07

I agree with Pyelite. At least it isn't yet another insipid k'nex gun.

TetsuoTW (author)Sharpie_Samurai2007-02-08

Absolutely. Christ am I sick of those poorly spelled, pointless, borderline-spam-quantity K'nex guns.

dataphool (author)2007-02-08

This Instructable may be a rant, or it may be a valued social commentary. A magazine vendor once told me honestly that my magazine could not afford to sell me the mag I wanted. without the advocrap; so I suggested that he read it, since I wont. I have since divided mags into two groups, those that want me to read them and have have very little crap; and those that don't want me to read them and have lots of crap; I don't.

chrismate (author)2007-02-08

I stopped reading Wired and switched to Adbusters instead: up to date, relevant social comment and no paid-advertising

fungus amungus (author)2007-02-08

Wow! This takes me back. How far back? Over ten years.

Anyone remember How aboutthis article?


trebuchet03 (author)2007-02-08

That's a great idea! Most of my reading comes in the form of digital magazine's nowadays (Autospeed is a perfect example, how many of us in the states can read an Australian magazine in print?). I'll have to keep this in mind, especially to make that pesky index finable :P Tim summed it up quite well.

Tetranitrate (author)2007-02-07

I've been using the exact same de-magositing method for years.

You would really be willing to pay 40$ extra for less invasive ads? I have grown quite fond of ripping all the adverts out. Its like performing liposuction on a magazine; I love holding up the magazine afterwards and seeing how much thinner the pages are than the binding.

vatosupreme (author)2007-02-07

There are good ideas in this instructable and it is well documented. It is basically a low tech version of a pop-up blocker( If you had someone else remove the ads for you).

sondratheloser (author)2007-02-07

I've found that wired has some of the most lovely, appealing ads out there. I find myself turning to them (and of course, Wired itself), for design inspiration.

That said, there are quite a few of them, although as a poor college student I appreciate the low subscription price.

if you read it you would know that it is not an advert... it is telling tips on how to remove annoying adds from magazines. He just happend to be using wired for this demonstration

About This Instructable




More by clarkburbidge:Yet Another iPod Case
Add instructable to: