Here's how to get the best possible do-it-yourself result and perhaps avoid paying a body shop $1000s to fix minor paint damage.
What you'll need:
1. A small bottle of paint that matches your car.
2. A fine-tipped touch up brush (hobbyist stores have these).
3. 3M Glazing & Spot putty (from most automotive stores).
4. Paper towels or a rag.
5. Excess paint and putty remover.
6. Squeegee for spreading putty (credit card will work too).
Materials costs: about $40.