Since 2011 I've been actively posting my creative work at Instructables.com and exploring projects contributed to the website by other members. Along the way, several of my projects were featured by the Instructables staff and favorited by thousands of viewers. In 2014, Instructables' parent company Autodesk contacted me about making a creative package to be used as a promotion of the Instructables brand and a showcase of my capabilities as one of the website's valued members. The complete project scope included a large showcase model for sales presentations, miniature papercraft kits for community giveaways, and assorted digital media for online publishing and advertising.
The client's primary request was to "create an ideal vehicle for the yellow robot of the Instructables logo which captures the fun and quirky elements of his appearance". After my three initial proposed options we proceeded with a conceptual 1960's BMW Isetta inspired bubble car completely modified by my imagination while being consistent to the Instructables brand.
Early on, my goal was to go beyond simply creating a fun artwork for a new client. I wanted to use this creative opportunity to bring maximum brand exposure for Instructables to the viewing audience. I accomplished this by obtaining branded apparel and various items from Instructables which I used strategically throughout the production with an emphasis on social media promotion. The result was an ongoing stream of creative content for my viewers, a highly educational experience for me, and more referrals for my client from new market groups.
The completed one of a kind showcase model measures 49x30x32" (125x75x82cm), weighing 10lbs (4.5kg). Because "fun and quirky" is very much a part of my design aesthetic, and the amount of creative freedom given to me by the client, this was easily one of my favorite and most fulfilling client projects to date.
Watch this video to see how the entire project progressed from start to completion.
Want to experience this project as I did? Watch this Artist POV video and immerse yourself in the creative process.
Step 1: Production Walkthrough
X-Acto Board Cutter
Dewalt Folding Utility Knife
Fiskars Cutting Mat
Canon EOS 60D
Sigma 17-50mm f/2.8
GoPro HERO3+ Black
GoPro Headstrap Mount
Vanguard Alta Pro Tripod
Adobe Camera Raw
Maxon Cinema 4D
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( Colossians 3:23 - 24 )