Here's a guide on how to market your next great idea:
Step 1: Environment
Important questions to consider:
Where will my product be used?
Who is my target customer? What is the user's experience? What people will ultimately support my kickstarter?
Do I want live models?
What mood do I want to create? (think about colors and lighting)
What features need to be highlighted?
What background will make my project pop?
Notice: The focus in this picture is on the machine but it highlights user interaction by showing the table saw in action!
Color and lighting soften the overall image.
(This shot was taken during Techshop's Woodshop SBU Class! It's super fun! http://www.techshop.ws/)