Intro to Kickstarter Photography

Use photography to kickstart the success of your project!

Here's a guide on how to market your next great idea:

Step 1: Environment

Stage your photos!

Important questions to consider:
Where will my product be used?
Who is my target customer? What is the user's experience? What people will ultimately support my kickstarter?
Do I want live models?
What mood do I want to create? (think about colors and lighting)
What features need to be highlighted?
What background will make my project pop?



Notice: The focus in this picture is on the machine but it highlights user interaction by showing the table saw in action! 
Color and lighting soften the overall image.

(This shot was taken during Techshop's Woodshop SBU Class! It's super fun! http://www.techshop.ws/)

Comments

[shaneomacmcgee]

Flash does not have to create glare or wash out an image--learn to use it properly and it becomes an invaluable tool.

[Chikie]

Could you do one of these for eBay or online sales photos?

[eef999]

A very similar concept applies to eBay and online sales (etsy especially).

[sarawelder]

Thanks! great topic well done.

[Abdoub]

Nice one Emma :P

[Jason Bedard]

Great topic.