In most projects, it's not practical to take the pictures for each step in front of a backdrop with proper lighting. In these cases, it's often still good to take pictures for the intro slide like this. A good intro picture will attract many more viewers.
Step 1: The Camera
Other than that, most cameras should work...use the best one that you have access to. If you don't have access to any cameras, one suggestion is to buy a disposable one, use it, and have them scan the images onto a disk.
Step 2: Backgrounds
With a nice, simple background, your product will stick out and call all of a viewers attention to it. A cluttered background will take attention away from the product.
The background color should contrast your product as well, in order for it to be visible. White is preferable over all else, but if your product is very lightly colored, black works well. If neither black, nor white works, use a nice neutral color like light gray, or whatever you have access to.
The look in professional pictures of a background going on forever is actually easily achieved. All that's required is a curved backdrop. With no crease of where the floor meets the wall, it looks like it's all one. This effect is very pleasing to the eye.
Two backdrops that work well are poster board, and sheets or comforters. A piece of white poster board, with the back held up by something (I use weights) makes a great, professional looking background. If your object is too big for one, or even two, poster boards, or white just doesn't work (and you don't have any other colors) you can do the same thing by tacking, or weighting down, a sheet or bed comforter.
Also, it's best to have the subject be as far away from the background as possible. Due to depth of field, the background will get blurrier the farther you're focused from it. A blurry background will help make imperfections (wrinkles, creases) less noticeable.
Step 3: Lighting
If You're Getting Shadows
There are a few things you can do about shadows:
- If it's coming from the on camera flash, position the flash directly in front of your subject, instead an offset picture. This means you'll have to shoot landscape (and crop later, if needed).
- Position a light or reflector on the side of the shadow
- Add more lights
- Turn on your flash
- Back away from the subject, or zoom out, and crop later on..being farther back allows more light to enter the camera.
Diffusing makes for softer light. There are many ways to do it, but some easy methods include bouncing and holding a piece of white printer paper in front of your on camera flash.
Bouncing is a method of diffusing that involves bouncing light off light colored surfaces (like ceilings or walls) onto your product.
Reflectors help by redirecting stray light (like from a window) onto your product. This can be helpful if you are getting some shadows. Simply place something reflective or white on the side of the shadow, and they will be taken care of. White poster board makes a good reflector, as does tin foil covered card board.
Lighting the Backdrop
If you're not using ambient light from all over, and just have a single light on your object, you may want to light the backdrop as well, if it's white. Otherwise, it will turn out gray, and not as attractive.
Step 4: General Tips
- Before you take all of your pictures, take a few test shots to find out what lighting set up works best.
- Don't take everything down until you have a chance to look at your pictures...You may want to retake a few of them.
- If your pictures require you to be up close, check to see if your camera has a macro mode. The symbol for it is a little flower, and it may be on a top dial, the back control panel, or in the menus.
- Photographs of electronics (like circuits) should always be taken from directly above, to insure the best clarity possible.